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Novartis

HEART FAILURE SHATTERS MILLIONS OF LIVES

Although we've come a long way with current treatments in heart failure and patients' symptoms can be stabilized, the disease is progressing.

Mortality rates remain high, with ->24% of patients dying within 1 year of diagnosis and =50% dying within 5 years.

Heart failure is the #1 cause of hospitalization for patients aged >65 years and has a high rate of rehospitalization.

Heart failure places a significant burden on patients and their caregivers, leaving them unable to do all the things that they enjoy.

LET’S CHANGE THAT TOGETHER

NOVARTIS

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Brand: Novartis
Country/Market: Israel, Asia
Target: Healthcare Professional (HCP)
Tagline: Let's change that together
Size/duration: Single-page
Publication/Aired:
Medic - 2016


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Filename:59147.jpg
Keywords:fd57SORu , 59147 , Novartis Cardio Shattered Heart Campaign , Single-page , healthcare category , hcpIsrael , Israel , Healthcare Professional (HCP) , Print ad , Hebrew , Heart failure shatters millions of lives , Pub96Rasr3A , metaphor , analogy , hyperbole , symbolic , iconic , Pessimistic message , Pessimistic Copy , Pessimistic Visual , Novartis Corporate , Novartis Corporate brand , Novartis , Novartis Pharmaceuticals , Corporate Communications
Filesize:469 KiB
Date added:Nov 06, 2015
Dimensions:1166 x 1499 pixels
Displayed:32 times
URL:https://adpharm.net/displayimage.php?pid=59147
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