AdPharm is an online visual database of healthcare and pharmaceutical communications.
If you are working for an advertising agency, a pharmaceutical company or any other healthcare-related organization and you are having a hard time finding pharmaceutical advertisement examples for specific brands, categories, therapeutic areas, etc, you are at the right place.
Ads showcased in AdPharm have information about:
the region where it was published or aired;
the publication or station name and insertion date;
its therapeutic area;
whether it's direct-to-consumer ads (DTC) or aimed at Heathcare Professionals (HCP);
if it's an ad for a branded therapy, unbranded or a generic drug;
from which Pharmaceutical company;
This information, is combined with keywords for each image which makes it easy to find what you are looking for just by conducting a search.
Although we include the insertion information (date and publication/tv channel or website details) we do not record every insertion. We record the first one found. So you will see a new ad almost immediately when it is first published but we don't gather information regarding the number of insertions or media budgets.
AdPharm is not a service with a critical purpose. We are not here to critique the pharmaceutical industry or the companies that evolve in it; in fact we are here to showcase great creative that is produced in such difficult context. Our ultimate goal is to assemble the largest amount of pharmaceutical communications and make it easy to find from anywhere where there's an Internet connection.