AdPharm is an online visual database of healthcare and animal health communications.
If you are working for an advertising agency, a pharmaceutical or animal health company, or any other healthcare-related organization and you are having a hard time finding advertising examples for specific brands, categories, therapeutic areas, etc, you are at the right place.
Ads showcased in AdPharm have information about:
the region where it was published or aired;
the publication or station name and insertion date;
its therapeutic area;
whether it's direct-to-consumer ads (DTC) or aimed at Heathcare Professionals (HCP);
if it's an ad for a branded therapy, unbranded or a generic drug;
from which Pharmaceutical company;
This information, is combined with keywords for each image which makes it easy to find what you are looking for just by conducting a search.
Although we include the insertion information (date and publication/tv channel or website details) we do not record every insertion. We record the first one found. So you will see a new ad almost immediately when it is first published but we don't gather information regarding the number of insertions or media budgets.
AdPharm is not a service with a critical purpose. We are not here to critique the healthcare or animal health industries or the companies that evolve in it; in fact we are here to showcase great creative campaigns that are produced in a complex context. Our ultimate goal is to assemble the largest amount of examples and make it easy to find from anywhere, where there's an Internet connection.