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Symbicort - fishing TV commercial

Description: Stylish commercial in which a mature man tells the story of how he found a great place to take his son fishing every year and how with COPD he though those days might be over.

With Symbicort, he can now continue going fishing with his son and also his grandson.

The commercial ends with an offer for free first prescription.


Other ads from this campaign

Brand name: Symbicort
Generic name/category: Budesonide and formoterol
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/Category: Asthma
Target: Consumers (DTC)
Tagline: none
Medium: TV commercial 
Size/duration: 60 seconds  
Publication/Aired: 
CBS - June 18, 2012
NBC - July 25, 2012
CBS - November 11, 2013

To see more of this brand's ads, click here
From Wikipedia:
Budesonide/formoterol is a combination formulation containing budesonide and formoterol used in the management of asthma and chronic obstructive pulmonary disease (COPD) in the EU. Budesonide acts reducing and preventing respiratory tract inflammation, while formoterol dilates respiratory tract.

It is marketed by AstraZeneca under the trade names Symbicort (although it is marketed as Symbicord in South Africa and Rilast in Spain) and Vannair. Symbicort in the United States is a metered-dose inhaler[citation needed] while in the EU, Australia, Canada, Israel, and elsewhere Symbicort is available as a dry powder inhaler.

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