Focalin XR - fast start

A fast start. Once a day.
A different choice in ADHD therapy.

Prescribe Focalin XR- QD ADHD treatment that starts working by 1 hour

---

Brand name: Focalin XR
Generic name/category: Dexmethylphenidate
Company: Novartis
Country/Market: USA, North America
Indication(s)/Category: Attention Deficit Hyperactivity Disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: Fast start. Once a day.
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Psychiatric News - February 17, 2006

To see more of this brand's ads, click here
From Wikipedia:
Dexmethylphenidate, otherwise known as d-threo-methylphenidate (D-TMP), is the dextrorotatory enantiomer of methylphenidate. It is a norepinephrine-dopamine reuptake inhibitor (NDRI) and releasing agent and thus a psychostimulant, which affects the CNS. Dexmethylphenidate is sold as Focalin by Novartis and as a generic drug by Teva.

Dexmethylphenidate is used as a treatment for ADHD, ideally in conjunction with psychological, educational, behavioral or other forms of treatment. It is proposed that stimulants help ameliorate the symptoms of ADHD by making it easier for the user to concentrate, avoid distraction, and control behavior. Dexmethylphenidate may also improve listening skills and organization of tasks, and may help prevent tic disorders. Because it is a psychostimulant, dexmethylphenidate may also help with narcolepsy and in certain cases of major depression. Although its has many beneficial effects, because it is a stimulant there is a considerable chance for abuse of the drug. Doctors are advised to closely monitor a patient's intake of Dexmethlphenidate.

Importantly, the propensity for "abuse" with d-TMP is much less than for the corresponding racemic product.

More on Wikipedia