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Bayer 81 - reasons why

Heart attack survivor
Saige Olson's
81 reasons why she's on an 81 mg aspirin regimen.
1. My family
2. My husband
3. Museums...

Saige had a heart attack at 43. She never saw it coming. Now she's on a doctor directed 81 mg aspirin regimen. It's one way to help make sure she and her husband can sail to Hawaii. Not to mention the 80 or so other things she's got planned. Aspirin is not appropriate for everyone, so be sure to talk to your doctor before you begin an aspirin regimen.

ProHeart. Be your own advocate.

Learn more at iamproheart.com
Campaign files

Brand name: Bayer Low Dose
Generic name/category: acetylsalicylic acid
Company: Bayer
Country/Market: USA, North America
Indication(s)/Category: reduces the risk of heart attack in people with known coronary artery disease (CAD)
Target: Consumers (DTC)
Tagline: Expect wonders
Medium: Print ad
Size/duration: Single-page
Publication/Aired: HeartHealthyLiving - Summer 2010

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