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Nexium

Knows they have homework.

Knows they have chores.

Knows their favorite hiding place.

Doesn't Know acid reflux may be damaging his esophagus.

Even if you’re treating your heartburn, you may still have damage.

If you suffer from acid reflux disease— persistent heartburn 2 or more days a week, despite treatment and diet change—you could have serious damage to your esophagus and not know it.

Unlike your stomach, the esophagus offers little protection against acid. This means the heartburn pain you feel is actually from stomach acid rising up into the esophagus. That acid can eventually wear away the lining of the esophagus leading to a potentially serious condition called erosive esophagitis.

This condition may affect 1 in 3 people with acid reflux disease, and if left untreated, could get worse. Only a doctor can determine if you have this condition.

However, one prescription NEXIUM pill a day not only provides 24-hour relief from heartburn, for many people it can also heal even the most severe erosions in the esophagus caused by acid reflux. Most erosions heal in

4 to 8 weeks. Your results may vary. NEXIUM has a low occurrence of side effects, which may include headache, diarrhea, and abdominal pain. Symptom relief does not rule out other serious stomach conditions. Ask your doctor if NEXIUM is right for you.

Please read the important Product Information about NEXIUM on the adjacent page and discuss it with your doctor.

For FREE information about your condition and NEXIUM through the Purple Plus Program, visit purplepill.com or call 1־44־888־NEXIUM.

If you’re without prescription coverage and can't afford your medication, AstraZeneca may be able to help.

Call or visit us online.

INDICATIONS AND USAGE NEXIUM Is indicated for the short-term treatment (4 to 8 weeks) in the healing and symptomatic resolution of diagnostically confirmed erosive esophagitis; the maintenance of symptom resolution and healing of erosive esophagitis (controlled studies do not extend beyond 6 months); and for the treatment of heartburn and other symptoms associated with GERD; and for risk reduction of NSAID-associated gastric ulcer

When you’re in the know, you can better manage your acid reflux disease.

The Purple Plus Program offers practical tools and support to help you better manage your condition.

Enjoy expert advice, online information, newsletters, great tasting recipes, and even money-saving coupons.

For more information on the Purple Plus Program, visit purplepill.com or call 1־44־888־NEXIUM.

PurplePlus PROGRAM

Nexium
(esomeprazole magnesium)

AstraZeneca



Brand: Nexium
Generic name/category: Esomeprazole
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/Disease: Heartburn
Target: Consumers (DTC)
Tagline: None
Size/duration: Double-page spread
Publication/Aired: 2006


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