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Alka Seltzer
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Dissolve your problems. Alka Seltzer.
Alka-Seltzer is a name owned by the German Bayer Corporation for a line of medications sold over the counter and taken by means of rapidly dissolving tablets that form an effervescent solution in water.
Alka-Seltzer is a combination of aspirin, sodium bicarbonate, and citric acid, designed to treat pain and simultaneously neutralize excess stomach acid (the "Alka" being derived from the word "alkali"). It is provided in the form of large effervescent tablets, about 1 inch (25 mm) in diameter, which are dissolved (two at a time for the usual adult dosage) in a glass of water. As the tablets dissolve, the base (bicarbonate) and the acid (citric acid) react vigorously producing carbon dioxide gas (hence the "Seltzer"), which also produces enough agitation to allow the active ingredients to dissolve slowly. The patient then ingests the resulting solution.
The product has been extensively advertised since the beginning of the mass media era in the U.S. It was formerly marketed as something of a cure-all; at one time its ads even suggested taking it for "the blahs." Subsequent regulation has taken into consideration that aspirin is a relatively powerful drug which is not tolerated by everyone and should not generally be taken at all by children or adolescents due to its linkage to Reye's syndrome; the product is no longer marketed in this fashion.
Brand: Alka Seltzer
Agency: CLM BBDO, Paris
Creative Director: Gilles Fichteberg, Jean-François Sacco
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
Creative Supervisor: Edouard Perarnaud,Martin Darfeuille
Illustrator: Paul Kreitmann
Art Buyer: Sylvie Etchemaite
3D Design: PH-Print
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