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When swallowing hurts.
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Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye
Mebucain is a medicine produced by Novartis against sore throat and infections of the mouth and the pharynx. It's available in two different flavours, Mint (formerly known as forte) and Orange.
Mint contains oxybuprocaine, cetylpyridinum, tyrothricin, while the orange-flavoured tablets contain benzoxonium chloride and lidocaine.
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