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Eno
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Eno is the most global of GSK's gastrointestinal products. The fast-acting effervescent fruit salts, used as an antacid and reliever of bloatedness, was invented in the 1850s by James Crossley Eno. It has sales of nearly £30 million, with its major markets being Spain, India, Brazil, South Africa and Thailand. It's frequently used as baking powder.
Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Ray Lam, Keith Lo
Art Director: Ciff Luk
Photographer: Jenny lee
Copywriters: Joshu Wong, Tony Chan
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