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Blue Shield of California 1 of 2
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Life-size statues stand for California resident's lack of healthcare coverage.
The outdoor display, "Uncovered," is meant to bring attention to California’s 6.7 million uninsured residents. Life-size statues depict naked humans in vulnerable positions to illustrate the individuals lacking healthcare coverage. Up to 40 statues were on display at an event advocating universal healthcare coverage in Los Angeles with Blue Shield of California CEO Bruce Bodaken and former Olympic Gold Medal swimmer Janet Evans.
Client: Blue Shield of California
Agency: TAXI, New York
Chief Creative Officer: Paul Lavoie
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