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Relief for sore throats.
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Mebucain is a medicine produced by Novartis against sore throat and infections of the mouth and the pharynx. It's available in two different flavours, Mint (formerly known as forte) and Orange.
Mint contains oxybuprocaine, cetylpyridinum, tyrothricin, while the orange-flavoured tablets contain benzoxonium chloride and lidocaine.
Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Creative Directors: Olivier Girard, Jean-François Fournon
Art Director: Julien de Preux
Photographers: Barbara Haemmig, Claudia Kopitz
Retouching: Barbara Haemmig
Published: April 2008
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