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HIV is the ultimate gift. It is the most erotic thing I can think of.
We have been changing how HIV is perceived to everyone but ourselves. Change the mentality.

This campaign targets homosexual males ages 18-30. It stems from the underlying subculture of bug chasers, or men who actively seek out HIV and want to be infected.

Advertising Agency: LMN Design, USA
Art Director: Laurie Nickerson
MK-AR429A_GLAXO_20080824201728.jpg raveThegift-USA.jpg ravepleasure-USA.jpg
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File information
Album name:admin / Uncategorized
Keywords:RAVE (Revolt Against Virus Exchange) USA public service awareness outdoors dtc consumer HIV AIDS 2008
Country:USA
Source:http://adsoftheworld.com
File Size:753 KB
Date added:Aug 22, 2008
Dimensions:1400 x 1400 pixels
Displayed:8 times
URL:http://adpharm.net/displayimage-10616.html
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