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Tylenol
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Get back to normal
In the heart of downtown Toronto lies the ever expanding Dundas Square, Canada?｢どｨび｢s answer to New York?｢どｨび｢s Times Square. In this popular location JWT Toronto on behalf of Johnson & Johnson?｢どｨび｢s Tylenol brand posted a large backlit board with an eye catching execution of a man suffering from a bad headache. To emphasize his pain, a large wrecking ball, suspended from a 3D crane above the
board, has smashed through, and stuck in the man?｢どｨび｢s forehead.
Advertiser: Johnson & Johnson Inc
Brand: Tylenol
Agency: JWT Toronto
Creative Director: Martin Shewchuck
Creative Group Head/ Copywriter: Colin Winn
Art Director: Craig Markou
Photographer: Patrick Nichols
Country: Canada
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