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Colorectal Awareness TV commercial
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Grey Hong Kong realise a huge portion of the Hong Kong population lives a busy lifestyle where everything they do is fast. An example of this would be their eating habit. They opt for fast food and throughout the years, their intestines have passed all kinds of different food. This has led to the rise of colorectal cancer in Hong Kong. However, most people still feel unaffected by the risk. Grey's aim, therefore, was to come up with a tv commercial to raise awareness of colorectal cancer and the importance of early detection through examination.
Product: Colorectal Cancer Awareness Campaign
Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Ray Lam / Keith Lo
Art Director: Ray Lam
Copywriter: Vincent Tse / Tony Chan
Director: Ringo Wong
Production Company: Shower Film
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