Agency: Almap BBDO
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcídio Caldeira
Copywriter: André Kassu
Art Director: Marcos Medeiros
Illustrator: Júnior Cortizo/Daniel Moreno
Typographer: José Roberto Bezerra

Brand name: Aspirin
Generic name/category: acetylsalicylic acid, Non-steroidal anti-inflammatory drugs (NSAID), analgesic
Company: Bayer Healthcare
Country/Market: Brazil, South America
Target: Direct-to-Consumer (DTC)
Tagline: Your partner in prevention
Publication: Doctor’s Review June 2009
To see all of this brand’s ads on AdPharm, click here

Reach for the benefits of Enablex

Long-term efficacy data. Demonstrated severity data. No QT prolongation precaution in the label. No significant difference in memory compared with placebo in healthy volunteers.

When your OAB patients ask about the water balloon, they may be asking about Enablex.

Brand name: Enablex
Generic name/category: darifenacin, muscarinic receptor antagonist
Company: Novartis
Country/Market: USA, North America
Indication(s)/use: overactive bladder (OAB)
Target: Healthcare Professionals (HCP)
Tagline: Bladder effective and M3 selective
Publication: Urology Times June 2009

To see all of the ads from this campaign, click here
To see all of this brand’s ads, click here