Archive for the ‘work’ tag

Lemonade – The movie about creative people losing their jobs

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More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.

http://www.lemonademovie.com/

Danone in the US, UK and Canada

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Similar strategies, same strong branding…

Click on images to view the commercials.

 

In the U.S. with Jamie Lee Curtis

2007 2008

 

In the U.K. with the “Activia Challenge”

2008

 

In Canada with the dancing belly

2008 2009

 

More details on individual ads available when viewed on AdPharm