Microsite	Print ad

Click on the thumbnails to the ads on AdPharm

Description: Interactive Microsite in flash showing clickable keywords positioned in the shape of a bone with layers of information depending on the keywords clicked. At the bottom of the page are three images representing a normal bone, a osteopenic bone and an osteoporotic bone. When clicked, all links direct to the Actonel consumer website. The print ad promotes the website.

Click on theinsidestoryonbones.com to visit site

Brand name: The inside story on bones
Generic name/category: disease awareness
Company: Procter & Gamble P&G pharmaceuticals and Sanofi Aventis
Country/Market: USA, North America
Indication(s)/use: osteoporosis
Target: Consumers (DTC)
Tagline: The alliance for better bone health
Medium: Microsite and single-page print ad
Publication/Aired: 2009

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

She looks to you to manage both risks

As postmenopausal woman with osteoporosis, she may be at risk of osteoporotic fracture and invasive breast cancer.

Only Evista is indicated to treat osteoporosis and reduce the risk of invasive breast cancer in post menopausal women with osteoporosis.

Cut 2 risks.
Invasive breast cancer
Osteoporotic fractures

More than 64 million prescriptions filled since FDA approval in 1997.

Brand name: Evista
Generic name/category: Raloxifene, Benzothiophenes, Piperidines, Selective estrogen receptor modulators
Company: Eli Lilly
Country/Market: USA, North America
Indication(s)/use: osteoporosis and reduce the risk of invasive breast cancer in post menopausal women with osteoporosis
Target: Healthcare Professionals (HCP)
Tagline: Protect her bones. Protect her breasts.
Publication: Contemporary ob/gyn June 2009

To see all of this brand’s ads on AdPharm, click here