Archive for the ‘women’ tag

Gardasil TV commercial

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MyAlli and Alli Circles Community SM

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normal_MyAlli-HomePage-USA-2009

MyAlli.com is a web portal for people that are either taking Alli, about to start taking it or just thinking about it and wanting to know more. The site has three main sections… More on AdPharm.net

Brand name: Alli
Generic name/category: Orlistat, Antiobesity drugs, Lactones
Company: GlaxoSmithKline (GSK)
Country/Market: USA, North America
Indication(s)/use: Obesity
Target: Consumers (DTC)
Tagline: Success starts here
Medium: Internet
Size/duration: Website / Social Media
Publication/Aired: 2009

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Little Remedies family of products

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DayQuil Secretary TV commercial

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thumb_DayQuil-secretaries-2009-30sec-452X256

Cough… Cough…
[School Receptionist 1] She’s not herself.

Achoo!
[School Receptionist 2] Something’s wrong.
[School Receptionist 3] All that vitamin C…
[School Receptionist 2] She loves her “C”.

Achoo!
[School Receptionist 3] But she needs medicine. So, we decided to surprise her.

The receptionist sits at her desk and finds a box of Vicks DayQuil with Vitamin C.
[School Receptionist 4] Vicks DayQuil… with vitamin C!
[School Receptionist 2] She’s a “C”-freak.
[School Receptionist 4] You guys…

[Voice-over] New Vicks Dayquil plus vitamin C. All the relief of DayQuil plus a 150% of the recommended value of vitamin C.
Also try NyQuil plus vitamin C. Vicks. You’re taken care of.

To see all of the ads from this campaign, click here

Brand name: Vicks DayQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Formula 44 Mermaids TV commercial

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Group of women by the side of a pool practicing swimming routines.

Cough…
[Coach] One… Two… Extension…
[Sick swimmer 1] Coach says were beached.
[Sick swimmer 2] I feel like a fish out of water.
[Coach] Point… Point…

Cough… Cough…
[Sick swimmer 3] We’re all sick. We don’t even have the same symptoms…
[Coach] Ah, ladies!…

[Voice-over] Introducing Vicks Formula 44 Custom Care. For each specific symptom…
[Sick swimmer 1] Congestion.
[Voice-over] A solution.
[Sick swimmer 2] Sore throat.
Coach distributes the Formula 44 specific to the swimmers symptoms.
[Coach] Dry or chesty cough?
[Sick swimmer 3] Dry cough.

CUT. All swimmers look better and do a classic synchronized entry in the water. Followed by a perfect ending

[Voice-over] Vicks. You’re taken care of.

To see all of the ads from this campaign, click here

Brand name: Vicks Formula 44 Custom Care
Generic name/category: Cold remedies
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Specific-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Susan G. Komen Breast Cancer organization

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thumb_PassionatelyPinkForTHeCure-ReadersDigest-Oct2009 thumb_RaceForTheCure-More-Sept2009 More - October 2009

Are you inspired to Save a life?

Sarah Chalke
We’ll provide lots of great ideas and helpful materials to get you started.
Just request your passionately pink kit at passionatelypink.org

Passionately Pink for the Cure.
A program of Susan G. Komen for the cure.

Brand name: Passionately pink for the cure
Generic name/category: Disease awareness, fund raising
Company: Susan G. Komen
Country/Market: USA, North America
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Tagline: Passionately Pink for the Cure
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader’s Digest – October 2009

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Toviaz for OAB

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thumb_Toviaz-ReadersDigest-Oct2009

If you can draw a map to every bathroom in town…

Today is the day to talk to your doctor about overactive bladder and Toviaz – a pill that comes with a plan

A pill for overactive bladder that comes with a plan

To see all of this brand’s ads on AdPharm, click here