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0.1% – Send a clear message

Write Alphagan P 0.1% for the ideal formulation of the brand you trust.

Brand name: Alphagan P
Generic name/category: Brimonidine, Imidazolines, Quinoxalines, Alpha-adrenergic agonists
Company: Allergan
Country/Market: USA, North America
Indication(s)/use: Intraocular pressure (IOP)
Target: Healthcare Professionals (HCP)
Tagline: The 0.1 to write
Medium: Print ad
Size/duration: single-page
Publication/Aired: Ophtalmology Times – September 2009

We’ve shaved 45% off the price of Zoton Fastab

Same PPI but now at a lower price.

Brand name: Zoton Fastab
Generic name/category: Lansoprazole, Proton pump inhibitors, Benzimidazoles, Sulfoxides, Pyridines
Company: Takeda and Wyeth
Country/Market: UK, Europe
Indication(s)/use: Gastric acid, heart-burn
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: single-page
Publication/Aired: 2009

In a typical hemolytic uremic syndrome (aHUS)
Unregulated complement.
Unimaginable destruction.

Now recruiting patients for the first ever complement inhibitor trials for aHUS.

In medicine, hemolytic-uremic syndrome (or haemolytic-uraemic syndrome, abbreviated HUS) is a disease characterized by hemolytic anemia, acute renal failure (uremia) and a low platelet count (thrombocytopenia). It predominantly but not exclusively affects children. Most cases are preceded by an episode of diarrhea caused by E. coli O157:H7, which is acquired as a foodborne illness. It is a medical emergency and carries a 5???10% mortality; of the remainder, the majority recover without major consequences but a small proportion develop chronic kidney disease and become reliant on renal replacement therapy.

HUS was first defined as a syndrome in 1955.

More on Wikipedia

Generic name/category: Clinical trials
Company: Alexion Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Atypical hemolytic uremic syndrome
Target: Healthcare Professionals (HCP)
Tagline: Innovators in complement inhibition
Medium: Print ad
Size/duration: single-page
Publication/Aired: Blood – August 13, 2009

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Sep 17, 2009

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Donate

The ad appears on two consecutive facing pages of the magazine. The first page shows a cute smiling girl. The second page has the photograph of an old woman. When the reader turns the page, he/she realises that the girls eyes are actually the old woman’s eyes. He/she also sees the message, “Donate” and the logo of the National Association for the Blind (NAB) in the second page. Thus driving home the point in a very simple, endearing and effective manner.

Agency: DDB Mudra, India
Creative Directors: Rajeev Raja and Nilanjan Dasgupta
Art Director: Jeetendra Sangurdekar
Copywriter: Faraz Alam
Illustrator: Jeetendra Sangurdekar
Photographer: Avadhut Hembade

Brand name: National Association for the blind (NAB)
Generic name/category: Public service, fund raiser
Company: National Association for the blind (NAB)
Country/Market: India, Asia
Indication(s)/use: Blindness
Target: Consumers (DTC)
Tagline: Donate.
Medium: Print ad
Size/duration: two consecutive right-hand pages
Publication/Aired: August 2009

To see this anti-smoking campaign from Pfizer spanning from 2007 to 2009 on AdPharm, just click here!

Votre argent va s’occuper de son cas.
Parasite du paludisme envahissant une cellule

Your money will take care of his case.
Malaria parasite invades a cell

The Pasteur Institute (French: Institut Pasteur) is a French non-profit private foundation dedicated to the study of biology, micro-organisms, diseases and vaccines. It is named after Louis Pasteur, its founder and first director, who had successfully developed the first antirabies serum in 1885. It was founded on June 4, 1887 and inaugurated on November 14, 1888.

For over a century, the Institut Pasteur has been at the forefront of the battle against infectious disease. This worldwide biomedical research organization based in Paris was the first to isolate HIV, the virus that causes AIDS, in 1983. Over the years, it has been responsible for breakthrough discoveries that have enabled medical science to control such virulent diseases as diphtheria, tetanus, tuberculosis, poliomyelitis, influenza, yellow fever and plague. Since 1908, eight Pasteur Institute scientists have been awarded the Nobel Prize for medicine and physiology, and the 2008 Nobel Prize in Physiology or Medicine is going to be shared with two Pasteur scientists.

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Generic name/category: Public service, fund-raising
Company: Institut Pasteur
Country/Market: France, Europe
Indication(s)/use: Plasmodium parasite
Target: Consumers (DTC)
Tagline:
Rendons malades les maladies. Donnons.
Let’s make illnesses ill. Let’s give.
Medium: Print ad
Size/duration: single-page
Publication/Aired: 2009

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Sep 10, 2009

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Vos dons ne vont pas l’aider.
Bactérie responsable de cancers gastriques

Your donations will not help it.
Bacteria responsible for stomach cancer

The Pasteur Institute (French: Institut Pasteur) is a French non-profit private foundation dedicated to the study of biology, micro-organisms, diseases and vaccines. It is named after Louis Pasteur, its founder and first director, who had successfully developed the first antirabies serum in 1885. It was founded on June 4, 1887 and inaugurated on November 14, 1888.

For over a century, the Institut Pasteur has been at the forefront of the battle against infectious disease. This worldwide biomedical research organization based in Paris was the first to isolate HIV, the virus that causes AIDS, in 1983. Over the years, it has been responsible for breakthrough discoveries that have enabled medical science to control such virulent diseases as diphtheria, tetanus, tuberculosis, poliomyelitis, influenza, yellow fever and plague. Since 1908, eight Pasteur Institute scientists have been awarded the Nobel Prize for medicine and physiology, and the 2008 Nobel Prize in Physiology or Medicine is going to be shared with two Pasteur scientists.

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Generic name/category: Public service, fund-raising
Company: Institut Pasteur
Country/Market: France, Europe
Indication(s)/use: stomach cancer
Target: Consumers (DTC)
Tagline:
Rendons malades les maladies. Donnons.
Let’s make illnesses ill. Let’s give.
Medium: Print ad
Size/duration: single-page
Publication/Aired: 2009

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Sep 10, 2009

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