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With the help of Rinaldi Communication Marketing, Mylan launched a vast ad campaign to advertise their recent implementation in the Canadian generics market.

Agency: Rinaldi Communication Marketing

Generic name/category: Corporate Communications
Company: Mylan
Country/Market: Canada, North America
Indication(s)/use: Awareness
Target: Healthcare Professionals (HCP) / Trade
Tagline: Pour vous et vos patients – For you and your patients
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: 2009

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FDA-approved as a first-line agent for chronic angina.

Brand name: Ranexa
Generic name/category: Ranolazine, Antianginals
Company: CV Therapeutics
Country/Market: USA, North America
Indication(s)/use: chronic angina
Target: Healthcare Professionals (HCP)
Medium: Web banner
Size/duration: 728X90
Publication/Aired: Cardiology Review September 20, 2009

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Brand name: Vyvanse
Generic name/category: Lisdexamfetamine, Amphetamines
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD), pediatric and adult
Target: Healthcare Professionals (HCP)
Tagline: The first prodrug stimulant
Medium: Web banner
Size/duration: 300X250
Publication/Aired: Contemporary Pediatrics – September 9, 2009

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OAB symptoms may cause patients to change their behavior.
Behavior change may help patients manage their OAB symptoms.
Discover a new OAB treatment option that comes with a free patient support plan.

Brand name: Pfizer Corporate
Generic name/category: Tolterodine, antimuscarinic, unbranded, teaser ad
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: urinary incontinence, Overactive Bladder (OAB)
Target: Healthcare Professionals (HCP)
Medium: Web banner
Size/duration: 300X250
Publication/Aired: Urology Times - September 9, 2009

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OAB symptoms may cause patients to change their behavior.
Behavior change may help patients manage their OAB symptoms.
Discover a new OAB treatment option that comes with a free patient support plan.

Tolterodine is an antimuscarinic drug that is used to treat urinary incontinence. It is sold under the trade names Detrol and Detrusitol.

More on Wikipedia

Brand name: Pfizer Corporate
Generic name/category: Tolterodine, antimuscarinic, unbranded, teaser ad
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: urinary incontinence, Overactive Bladder (OAB)
Target: Healthcare Professionals (HCP)
Medium: Web banner
Size/duration: 300X250
Publication/Aired: Urology Times - September 9, 2009

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Sep 09, 2009

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