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A pioneer in cancer innovation – exploring new directions

At Genentech BioOncology, we’re leading the fight against cancer with innovative science and are working to transform cancer treatment.

A family of Firsts
A robust pipeline
A commitment to patients.

www.biooncology.com

Generic name/category: Bio oncology
Company: Genentech
Country/Market: USA, North America
Indication(s)/use: Corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Translating science into life
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Blood – August 20, 2009

Advanced medical optics is now Abbott Medical Optics

Although our name has recently changed from Advanced Medical Optics to Abbott Medical Optics, we are still a name you can trust – one that offers a long history of innovation and market-leading technologies such as:Tecnis IOL, Tecnis multifocal IOL, Whitestar signature system, Healon OVDs, iLasik Procedure, blink tears, and Complete MPS.

Generic name/category: ophthalmology
Company: Abbott Medical Optics
Country/Market: USA, North America
Indication(s)/use: Corporate communications
Target: Healthcare Professionals (HCP) / Trade
Publication: Ophtalmology Times June 2009

Lasik Vision
Laser eye-correction surgery in 15 minutes.

Advertising School: The Creative Circus
Instructor: Andy Corbett
Art Director: Peter Kehr
Copywriter: Dan Kelly

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