Archive for the ‘viral’ tag
Pharmagedon – the cat is out of the bag…
The Pharmageddon viral and social marketing effort portraying the end of the pharmaceutical marketing as we know has been officially claimed. S+R Medical Communications and Friday Morning have finally released this video on YouTube admitting to everything.
Phamaceutical marketing as we know it is not as viable as it once was. Something needs to change and S+R and Friday morning, after conducting market research decided to do something about it with this innovative campaign.
Does it mean it’s all finished? No more zombie-reps going after doctors for their prescriptions? The countdown on the Pharmageddon microsite is still going, so maybe they have a few more surprises in their bag…
See the Pharmageddon album on AdPharm where you can find all links related to the campaign.
Related posts on blog.adpharm.net:
- Pharmageddon 2012 – the end of an era for pharmaceutical marketing?
- Who is behind Pharmageddon 2012?
Movember – Proposition video
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Movember – Alley video
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Movember – site
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
The Google story
A (very) quick look back at the Google story over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.
Printoxafin
Printoxafin for the treatment of journalism, a debilitating sickness…
Via PharmaGossip
xCELLigence System from Roche
Here’s a great piece of viral communication. This is for Roche’s xCELLigence technology.
And to promote this technology, Roche got a fake rock band to sing about it. Not once but twice! There’s a video for a rock song and also the inevitable rock ballad…
Despite the fact that there’s a disconnect between the humorous videos and the seriousness of the subject it advertises, this has the potential of becoming a great viral campaign. I don’t know about you, but I sure would like to know more about that fake rock band. I felt a bit disappointed when going to the link shown at the end of the videos and getting the xCELLigence info. I was hoping for more of that terrible, funny rock band.
Made me go and read about it though…
The rock tune…
The ballad…
