Archive for the ‘viral marketing’ tag
Printoxafin
Printoxafin for the treatment of journalism, a debilitating sickness…
Via PharmaGossip
Kleenex – battlethebug.com
Fight the bug Microsite and other social media applications
Site with sections for parents, teachers, nurses and kids with a wide variety of information and games for children. There’s also a “Join the battle” section where people can register to receive more information to “declare war on the bug”. The campaign also includes a Youtube channel called “Battle the Bug” and a Facebook page.
Click here to visit the site
To see all of the ads from this campaign, click here

To see all of Kleenex’ ads on AdPharm, click here
Alka-Seltzer TV Commercial
In a restaurant setting, a man and a woman are on their first date. They are just finishing their meal.
[Woman] I had a good time.
[Man] Let me get this.
[Woman] Oh thank you.
The man reaches for his wallet and a small square condom-like envelope fall on the table. IN fact, it’s an Alka-Seltzer packaging.
[Woman] What kind of girl do you think I am exactly?
[Voice-over] Having a big night? Alka-Seltzer is the speedy way to relieve indigestion, heartburn and headache.
The woman picks-up the Alka-Seltzer and looks at the man is a sassy way.
[Woman] Desert?

Brand name: Alka-Seltzer
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Speedy relief.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here
Alka-Seltzer Wake-up Call
[Voice-over]
Eventually, every man has a wake-up call when what he did last night catches up with him the next morning.
Alka-Seltzer Wake-Up Call. Proven ingredients for speedy relief of hang-over headache and fatigue.
[Voice-over and Super]
Wake up. Man up.

Brand name: Alka-Seltzer wake-up call
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain, fatigue and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Wake up. Man up.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here





