Here are 3 cervical cancer awareness TV commercials from GlaxoSmithKline.
Night out

Front porch

Perfume

Cervarix, GSK’s vaccine for cervical cancer was launched not too long ago in the US and Canada

Click here to see the healthcare professional print ads.

Looking for a marketing opportunity? Here you go: More than a quarter of new prescriptions go unfilled.

The Story on FiercePharma

Share and discuss your opinions about research, scientific conferences, and science headlines.

Science Feed, a new collaboration site for the scientific community.

www.sciencefeed.com

There is so much talk on the Internet about Social Media, the pharmaceutical industry and how the FDA will “deal” with it that it’s hard to keep up with all of it. Twitter is great to follow it all and as the ePharma Summit is under way, there’s more buzz than ever in the Twitterverse (@ePharma and #ePharma). There’s also the people from the Pixels&Pills blog who are doing a really good job at covering the event by interviewing (with video postings embedded from Vimeo) some of the better known names in the industry.

At the time of writing this post, there already was interviews with Christiane Truelove (Med Ad News), Robert Lucente (Augme Mobile Health), Damon Calazza (GSW), Steve Woodruff (Impactiviti), John Mangano (ComScore), Guy Mastrion (Palio) and Amy Cowan (Google)

Check it out on P&P

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Merck and Schering just launched Saphris, a new atypical antipsychotic for Bipolar I disorder and schizophrenia.

You can see the 8-page launch ad to healthcare professionals on AdPharm.

This ad and thousands more can be seen on the AdPharm gallery, the largest keyword searchable online pharmaceutical advertising gallery.

Here’s a nicely written ad for Quintiles as seen in the latest PharmaVoice edition. It has a nice rhythm to it from the onset. Nicely done.

Original image available on AdPharm.net – (2949 x 1800 pixels)

The new health is the rapidly morphing world of biopharma.

In a world of genome mapping and supercomputers, The New Health has enormous potential.

In a world of rising costs and changing regulations, The New Health faces confounding obstacles.

The destination is a worthy one: turning healthy ideas into healthy people. But the journey is harder now. It calls for new efficiencies, faster outcomes, new sources of capital, smarter ways of assessing risk, global ways of executing.

The New Health needs a new kind of ally.

Call us. With 27 years of experience and capabilities in clinical, commercial, consulting and capital, we’re uniquely positioned to help you navigate risk and seize opportunity in the New Health. See how at www.quitines.com/newhealth

Brand name: Quintiles
Generic name/category: Corporate communications
Company: Quintiles
Country/Market: USA, North America
Indication(s)/use: consultation in clinical, commercial and capital
Target: Trade
Tagline: Navigating the new health
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: PharmaVoice – February 2010

To see all of this brand’s ads on AdPharm, click here

Mind the Gap is a new blog from Steve Wilkins gathering information and thoughts about communication between physicians and their patients… or lack thereof.

In his own words:

“Mind the Gap”  is a warning heard on subway systems around the world.  It is intended to alert individuals to avoid accidentally stepping in the “gap” that separates the train from the platform.

As used here, it is an expression that alludes to the communications gap that exists all too often today between patients and their physicians.   Like the subway, this blog is a kind of warning.  It is intended to making health care provider and organizations aware of the consequences of poor physician-patient communications…and how to avoid them.

Have a look at Mind the Gap. We’re sure there will be some nice informative gems in there that will trigger ideas on how big pharma or biotechs and their agencies can help HCPs better communicate with patients.