Even Apolo Ohno gets sick. Vicks incorporated a celebrity in their current “better looking tomorrow” campaign.

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Brand name: Geodon
Generic name/category: Ziprasidone, Atypical antipsychotic
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: acute agitation in schizophrenic patients and acute treatment of mania and mixed states associated with bipolar disorder
Target: Healthcare Professionals (HCP)
Tagline: See me for who I can be
Medium: Print ad
Size/duration: single-page
Publication/Aired: October and November 2009

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DayQuil	NyQuil
We’re all for sick days. Only without the sick part. Vicks DayQuil. Powerful multi-symptom cold relief so you can power through the day.	For a better-looking tomorrow. Vicks NyQuil. The nighttime, sniffing, sneezing, coughing, aching, fever, best sleep you ever got with a cold… medicine.

Brand name: Vicks DayQuil and NyQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. Breathe life in
Medium: Print ad
Size/duration: single-page
Publication/Aired: Prevention – November 2009

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6:32 a.m. Another moment to breathe

Another day to enjoy life with Zemaira.

Fast – The shortest infusion time
Pure – The only alpha-1 augmentation therapy approved by the FDA as highly purified
Convenient – Room-temperature storage
Supported – Extensive patient services

Brand name: Zemaira
Generic name/category: Alpha 1-proteinase inhibitor (Human), Human proteins, Acute phase proteins, Serine protease inhibitors
Company: CSL Behring
Country/Market: USA, North America
Indication(s)/use: chronic augmentation and maintenance therapy for adults with Alpha 1-proteinase inhibitor deficiency and emphysema
Target: Healthcare Professionals (HCP)
Tagline: Pure. And simple.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Chest – September 2009

Pink Ribbon Magazine TV commercial

[Voice-over]
Our story begins when our friends are quite small. But they grow up together in no time at all.
They travel through life, having fun side-by-side, enjoying themselves, with nothing to hide.
They share everything. No “ifs” “buts” or “maybes”.
Holidays, lovers and eventually babies. They’re so happy together everyday, we’ like to keep it exactly that way.

[Super]
Support the battle against breast cancer.
Buy Pink Ribbon Magazine.

Agency: Grey, Amsterdam
Copywriter and Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger and Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin

Brand name: Pink Ribbon Magazine
Generic name/category: Publication, magazine, disease awareness
Country/Market: The Netherlands, Europe
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: September 2009

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Visine dry eye relief

About the marketing effort
On Wednesday 23rd September 2009, Sydney experienced one of its worse dust storms on record when winds of up to 100km/h shifted more than 75,000 tonnes of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red.

Unlike anything ever seen before by residents or weather experts, the dust storm provided a perfect tactical opportunity for Visine Dry Eye Relief. Using a saline solution, we stenciled the Visine logo onto dust-covered sidewalks, cars and shop-front windows around Sydney, highlighting the product’s ability to soothe and refresh dry eyes.

Visine is a brand of eye drops produced by Johnson & Johnson. Johnson & Johnson acquired Visine, along with Pfizer’s entire consumer healthcare portfolio, in December 2006.

The active ingredients in the original Visine formulation are potassium chloride and tetrahydrozoline hydrochloride which is a vasoconstrictor, and therefore constricts the eye’s superficial blood vessels to “get the red out”, as claimed in Johnson & Johnson’s advertising.

More on Wikipedia

Agency: JWT Sydney, Australia
Associate Creative Director: John Lam
Creative Group Head: Laurie Geddes
Art Director: Steven Iannello
Copywriter: Ben Clare
Group Account Director: Paul Coles

Brand name: Visine
Generic name/category: potassium chloride and tetrahydrozoline hydrochloride, ophtalmology
Company: Johnson & Johnson
Country/Market: Australia, Oceania
Indication(s)/use: Dry Eye
Target: Consumers (DTC)
Tagline: Visine dry eye relief
Medium: commando marketing / guerrilla marketing
Size/duration: Decal, sidewalks
Publication/Aired: September 2009

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Lizzie and Marlies, two friends with a heart. Born the same day, never apart. Sharing their lives, and all of their things from lovers, to the sweaters they hide themselves in. Free on the beach, covered in town. Happy to know that each other’s around. Because big, small, dark or fair, breasts are born to grow old as a pair.

This is Eva and this is Faye who grow closer to each other every day. They just hang around without a clue, that one day they’ll feed a baby or two. Eva is smaller, she won’t disagree, but with the right clothing, nobody will see they share a life, do everything together. Let’s hope that remains true forever.

This is Ellie and this is Claire. Sixty years young and still a pair. Apart from a mole, almost the same. As young as ever – they would claim. They still think about lovers they shared, clothing perfume and life without care. After all these years still good in their skin thankful for life, still a twin.

Support the fight against breast cancer. Buy Pink Ribbon Magazine

Agency: Grey, Amsterdam
Copywriter: Pieter van den Heuval
Art Directors: Pieter van den Heuval and Ecco Vos
Designer: Phoebe Dawson
Art Buyer: Anita Hammer
Photographer: Rankin

Brand name: Pink Ribbon Magazine
Generic name/category: Publication, magazine, disease awareness
Country/Market: The Netherlands, Europe
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Medium: Print ad
Size/duration: single-page
Publication/Aired: September 2009

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