Microsite

Have you heard of Pharmageddon 2012? If you follow the pharmaceutical industry on social media at all, it’s almost impossible not to. It’s on YouTube, Facebook, Flickr. It has it’s own blog on the Wordpress site, it’s listed on Technocrati, there’s an RSS feed and they’re also on Twitter.

Can we talk about an over-saturation of social media here? Maybe… but it’s certainly an interesting way of promoting the use of those new communications channels readily available to everyone.

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Pink Ribbon Magazine TV commercial

[Voice-over]
Our story begins when our friends are quite small. But they grow up together in no time at all.
They travel through life, having fun side-by-side, enjoying themselves, with nothing to hide.
They share everything. No “ifs” “buts” or “maybes”.
Holidays, lovers and eventually babies. They’re so happy together everyday, we’ like to keep it exactly that way.

[Super]
Support the battle against breast cancer.
Buy Pink Ribbon Magazine.

Agency: Grey, Amsterdam
Copywriter and Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger and Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin

Brand name: Pink Ribbon Magazine
Generic name/category: Publication, magazine, disease awareness
Country/Market: The Netherlands, Europe
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: September 2009

To see all of this brand’s ads on AdPharm, click here

Visine dry eye relief

About the marketing effort
On Wednesday 23rd September 2009, Sydney experienced one of its worse dust storms on record when winds of up to 100km/h shifted more than 75,000 tonnes of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red.

Unlike anything ever seen before by residents or weather experts, the dust storm provided a perfect tactical opportunity for Visine Dry Eye Relief. Using a saline solution, we stenciled the Visine logo onto dust-covered sidewalks, cars and shop-front windows around Sydney, highlighting the product’s ability to soothe and refresh dry eyes.

Visine is a brand of eye drops produced by Johnson & Johnson. Johnson & Johnson acquired Visine, along with Pfizer’s entire consumer healthcare portfolio, in December 2006.

The active ingredients in the original Visine formulation are potassium chloride and tetrahydrozoline hydrochloride which is a vasoconstrictor, and therefore constricts the eye’s superficial blood vessels to “get the red out”, as claimed in Johnson & Johnson’s advertising.

More on Wikipedia

Agency: JWT Sydney, Australia
Associate Creative Director: John Lam
Creative Group Head: Laurie Geddes
Art Director: Steven Iannello
Copywriter: Ben Clare
Group Account Director: Paul Coles

Brand name: Visine
Generic name/category: potassium chloride and tetrahydrozoline hydrochloride, ophtalmology
Company: Johnson & Johnson
Country/Market: Australia, Oceania
Indication(s)/use: Dry Eye
Target: Consumers (DTC)
Tagline: Visine dry eye relief
Medium: commando marketing / guerrilla marketing
Size/duration: Decal, sidewalks
Publication/Aired: September 2009

To see all of this brand’s ads on AdPharm, click here

Click on thumbnail to view the full-size ad on AdPharm

Click on thumbnail to view the full-size ad on AdPharm

Click on thumbnail to view the full-size ad on AdPharm

Lizzie and Marlies, two friends with a heart. Born the same day, never apart. Sharing their lives, and all of their things from lovers, to the sweaters they hide themselves in. Free on the beach, covered in town. Happy to know that each other’s around. Because big, small, dark or fair, breasts are born to grow old as a pair.

This is Eva and this is Faye who grow closer to each other every day. They just hang around without a clue, that one day they’ll feed a baby or two. Eva is smaller, she won’t disagree, but with the right clothing, nobody will see they share a life, do everything together. Let’s hope that remains true forever.

This is Ellie and this is Claire. Sixty years young and still a pair. Apart from a mole, almost the same. As young as ever – they would claim. They still think about lovers they shared, clothing perfume and life without care. After all these years still good in their skin thankful for life, still a twin.

Support the fight against breast cancer. Buy Pink Ribbon Magazine

Agency: Grey, Amsterdam
Copywriter: Pieter van den Heuval
Art Directors: Pieter van den Heuval and Ecco Vos
Designer: Phoebe Dawson
Art Buyer: Anita Hammer
Photographer: Rankin

Brand name: Pink Ribbon Magazine
Generic name/category: Publication, magazine, disease awareness
Country/Market: The Netherlands, Europe
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Medium: Print ad
Size/duration: single-page
Publication/Aired: September 2009

To see all of this brand’s ads on AdPharm, click here

ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums – exactly where visitors would expect to see manifestations of true beauty.

Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors/Creative Directors: Dr. Stephan Vogel and Christian Mommertz
Copywriters: Sabina Hesse and Albert S. Chan
Art Buyer: Christina Hufgard
Art Directors: Sabina Hesse and Albert S. Chan
Painter: Remus Grecu
Photographer: Jo Bacherl
Art Buyer: Valerie Opitz

Generic name/category: Disease awareness, Public service
Company: National Association of Anorexia Nervosa and Associated Disorders (ANAD)
Country/Market: Germany, Europe
Indication(s)/use: Anorexia
Target: Consumers (DTC)
Publication: 2009