Big news comes in small packages

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Description: This is an unbranded Web site designed to help depression sufferers understand depression and take action. The includes simple, straight-to-the-point information. Upon arriving on the homepage, there’s a function to create adownloadable pdf about depression.

All the information included in the brochure can also be read online. Topics include: about depression, expectations, treatments, communication and an action plan. The site also includes a survey from which users can compare themselves with others who also took it. There’s also a resources section with links and telephone numbers.

Click here to visit the site.

Brand name: Missing Pieces
Generic name/category: disease awareness
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: depression
Target: Consumers (DTC)
Tagline: Missing pieces
Medium: Internet
Size/duration: Microsite
Publication/Aired: 2009

Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

Morethanmedication.ca

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Agency: Zig

Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008

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Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

Morethanmedication.ca

To see all of the ads from this campaign, click here

Agency: Zig

Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008

To see all of this brand's ads on AdPharm, click here

Click here to see the details and full-size version of this ad on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Here are three new ads from the counterfeit drug awareness campaign from Pfizer in the UK

Print ads

Agency: Langland, UK
Art Director: Andrew Spurgeon
Photographer: Dylan Collard
Photographers Agents: Vue
Stylist: Vicky Connor@Shoot People

Brand name: Realdanger.co.uk
Generic name/category: public service and awareness
Company: Pfizer
Country/Market: UK, Europe
Indication(s)/use: public safety
Target: Consumers (DTC)
Tagline: Get real. Get a prescription.
Medium: Print ad / poster
Size/duration: double-page spread
Publication/Aired: November 2009

Ans this is the award-winning TV commercial from earlier in the year from the same campaign.

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AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Microsite	Print ad

Click on the thumbnails to the ads on AdPharm

Description: Interactive Microsite in flash showing clickable keywords positioned in the shape of a bone with layers of information depending on the keywords clicked. At the bottom of the page are three images representing a normal bone, a osteopenic bone and an osteoporotic bone. When clicked, all links direct to the Actonel consumer website. The print ad promotes the website.

Click on theinsidestoryonbones.com to visit site

Brand name: The inside story on bones
Generic name/category: disease awareness
Company: Procter & Gamble P&G pharmaceuticals and Sanofi Aventis
Country/Market: USA, North America
Indication(s)/use: osteoporosis
Target: Consumers (DTC)
Tagline: The alliance for better bone health
Medium: Microsite and single-page print ad
Publication/Aired: 2009

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Hai education bus

HAI Watch News

HAI Watch health portal

Not on my watch is a disease awareness effort from Kimberly-Clark to educate both the healthcare community and general public on the risks of Health-Associated infection (HAI). The program includes a web portal, a tour bus which features a mini-classroom to give accredited CHE/CME formations regarding HAI on-site and a PR microsite supplying information to media outlets about the program.

The HAI Watch health portal is a resource to help keep health organizations aware of the importance of health-associated infection prevention. The site sections include:

• HAI issues (Ventilator-Associated Pneumonia (VAP) / Surgical Site Infections (SSI) / Cross Contamination)
• Tools (which is extensive with lists of guidelines and links to useful information)
• Clinical Education (which offers accredited CHE programs)
• News and events
• AI champions (with feature stories and case studies)
• Partners and organizations

Plus New HAI awareness tools are added on an ongoing basis.

haiwatchnews.com is a PR page set by Abraham & Harrison to inform medias about the problem and where to find multi-media materials to spread the word.

Also part of the program are two YouTube videos, the first one is about the program itself.

And the second YouTube video is about proper hand-washing to prevent infection and it’s produced by the CDC.

Agency: Abraham & Harrison

Brand name: HAI – Not on my watch
Generic name/category: public service and awareness
Company: Kimberly-Clark
Country/Market: USA, North America
Indication(s)/use: Health-Associated Infections
Target: Consumers (DTC) / Healthcare Professionals (HCP)
Tagline: Not on my watch
Medium: Internet
Size/duration: Web site / Portal / Social Media
Publication/Aired: 2009
Source: haiwatchnews.com/

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