Archive for the ‘UK’ tag
Cool ideas – Green greeting card
PostCarden
Here’s a great idea for companies that want to spread the word that they are green while sending best wishes.Combining gift and greeting card, PostCarden is a fun and simple pop-out card that transforms into a mini living garden. There are three different designs to choose from which can be seen here at http://www.postcarden.com/
From Springwise
Specsavers – crop circles
Agency: in-house
Creatives: Michael Hutchinson and Xara Higgs
Production: Sonny London
Director: Guy Manwaring
Producer: Sam Lock
Brand name: Specsavers
Generic name/category: eye-wear, ophthalmology
Company: Specsavers
Country/Market: UK, Europe
Indication(s)/use: vision correction
Target: Consumers (DTC)
Tagline: Should’ve gone to Specsavers
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2010
To see all of this brand’s ads on AdPharm, click here
This ad and thousands more can be seen on the AdPharm gallery, the largest keyword searchable online pharmaceutical advertising gallery.
Embrace Life – touching message on car safety
An original approach to road safety advertising from the Sussex Safer Roads Partnership http://www.sussexsaferroads.gov.uk
Glow-in-the-dark fungi for your next party?
Glow-in-the-dark bateria is a new innovation from CURB, a company specializing in “natural media” (see other post here for their “clean” advertising). This time, they’ve come up with this new thing consisting of harmless bacteria that lights up in the dark when placed on any surface.
This would be perfect for an event involving biochemists, healthcare professionals or pharmaceutical executives…
In their own words:
“The glow is a natural reaction of the bacteria and no chemicals are used to create the fluorescent effect. The intense glow which can last anywhere from a day to a week will and bespoke designs can be created from any artwork supplied.”
Curb have offices in the UK, UAE and France.
Click here for more details on the Curb website.
GSK UK Public and HCP treatments site
This GSK site in the UK is primarily an informal site on GSK drugs, what they do, and with quick access to the treatments’ patient information. There’s also a section to report adverse events.
Description of the site from GSK: This site is intended for the UK public only. It is designed to provide easy access to information about GSK UK products and their disease areas. The aim is to provide straightforward information on our products. Links are provided to the relevant support web sites to aid you in your search for information.
Public site
Entry page > Public home > Public sample drug information page > Public Adverse events reporting page
Healthcare professional site
Entry page > HCP home > HCP sample drug information page > HCP Adverse events reporting page
To see all of the ads from this campaign, click here
Barrier surgical gowns
Barrier Surgical Gowns
New barrier surgical gowns.
Advanced flexibility that lets you perform to your personal best.
Brand name: Barrier
Generic name/category: Surgical gowns
Company: Mölnlycke Health Care
Country/Market: UK, Europe
Indication(s)/use: Surgery
Target: Healthcare Professionals (HCP) / Trade
Tagline: No compromise in security
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here
Rebif
Click on thumbnail to view the full-size ad on AdPharm
Rebif New formulation
Balancing performance & Safety
Brand name: Rebif
Generic name/category: Interferon beta-1a, Cytokines, Immunostimulants
Company: Merck Serono
Country/Market: UK, Europe
Indication(s)/use: Multiple Sclerosis (MS)
Target: Healthcare Professionals (HCP)
Tagline: A balanced choice in MS
Medium: Print ad
Size/duration: single-page
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here
