Archive for the ‘twitter’ tag
Who is behind Pharmageddon 2012?
YouTube video, part of the Pharmageddon 2012 self-promotional campaign for communications agencies Friday Morning and S+R communications.
To see all of the ads from this campaign, click here
Agency: Friday Morning and S+R Medical Communications
Brand name: Pharmageddon 2012
Category: Advertising Agency self-promotion
Country/Market: USA, North America
Use: Corporate communications, service
Target: Trade, services
Tagline: Pharmageddon 2012 – Tick. Tock.
Medium: Social marketing
Size/duration: Social Media
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here
Click here to see the details and full-size version in the gallery
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Pharmageddon 2012 – the end of an era for pharmaceutical marketing?
Microsite
Have you heard of Pharmageddon 2012? If you follow the pharmaceutical industry on social media at all, it’s almost impossible not to. It’s on YouTube, Facebook, Flickr. It has it’s own blog on the Wordpress site, it’s listed on Technocrati, there’s an RSS feed and they’re also on Twitter.
Can we talk about an over-saturation of social media here? Maybe… but it’s certainly an interesting way of promoting the use of those new communications channels readily available to everyone.
Facts and figures about Social Media in the Netherlands
Presented in a very nice and captivating way.
Charlie Kimball and Novo Nordisk
Charlie Kimball is a successful race-car driver who was diagnosed with Type 1 diabetes in 2007. He was forced to stop racing mid-season following this. This elaborate social media marketing effort aims to show diabetes suffers that even with diabetes, they can accomplish great things. Charlie resumed racing in 2008 and continues to claim podiums. Novo Nordisk teamed-up with Charlie in this effort to promote Levemir and Novolog brands of insulin.
This effort includes a Facebook fan page, a YouTube Channel, a Twitter account, a blog and a specific page on Novo Nordisk Care’s Website.
Click here to view the campaign details, full-size versions and links on AdPharm
Dose of Digital Pharma and Healthcare Media Wiki
We are very proud to say that this blog and the AdPharm gallery have made it to Dose of Digital’s Pharma and Healthcare Social Media Wiki.
It’s a great site where people can see what’s happening in social medias with pharmaceutical companies and healthcare in general.
List of pharmaceutical companies on Twitter
Heres a preliminary list of Pharmaceutical companies having a presence on Twitter from ePharma Rx
Using only Social Media to launch a brand doesn’t seem so far fetched
Here’s a great post from World of DTC Marketing.
They go in great lengths in giving a checklist of things that can be done, using social media to launch a new drug to healthcare professionals (HCPs) and consumers (DTC).
