Are you inspired to Save a life?

Sarah Chalke
We’ll provide lots of great ideas and helpful materials to get you started.
Just request your passionately pink kit at passionatelypink.org

Passionately Pink for the Cure.
A program of Susan G. Komen for the cure.

Brand name: Passionately pink for the cure
Generic name/category: Disease awareness, fund raising
Company: Susan G. Komen
Country/Market: USA, North America
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Tagline: Passionately Pink for the Cure
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader’s Digest – October 2009

To see all of this brand’s ads on AdPharm, click here

Coping with disbelief is a viral campaign using a humoristic concept which ties-in with the disbelief that FiberOne tastes good while providing a high-fiber. Note how IDS (Irritable Disbelief Syndrome) is very close to IBS (Irritable Bowel Syndrome), a legitimate condition for which a high fiber diet could be beneficial.

More on IBS on Wikipedia.

What is IDS?	Tasty Fiber	Gravity	Bleep	Animals

Click on the links to view the files

Agency: Publicis
Executive Creative Director: Patrick Clarke
Creative Director: Roald van Wyk
ACD and Art Director: Jonathan Goldberg
Senior Copywriter: Chris Stevenson
Art Director: Jennifer Hays
Agency Producer: Megan Kelly
Technical Lead: Drew Ziegler
Production Company: Hero Content
Executive Producer: Mike Downey
Director: Joe Schaak
Director of Photography: Andy Lilien
Editor: Catherine Gionfriddo
Post Production Supervisor: Tony Sandoval
Sound Design: Ian Glaum/Michael Southworth
Colorist: Joshua Weiss
Developer: Pyramid

Brand name: Fiber One
Generic name/category: Cereal with high fiber content
Company: General Mills
Country/Market: USA, North America
Indication(s)/use: Nutrition and high fiber diet
Target: Consumers (DTC)
Tagline: High in fiber, even though it tastes great
Publication: 2009