Agency: in-house
Creatives: Michael Hutchinson and Xara Higgs
Production: Sonny London
Director: Guy Manwaring
Producer: Sam Lock

Brand name: Specsavers
Generic name/category: eye-wear, ophthalmology
Company: Specsavers
Country/Market: UK, Europe
Indication(s)/use: vision correction
Target: Consumers (DTC)
Tagline: Should’ve gone to Specsavers
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2010

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An original approach to road safety advertising from the Sussex Safer Roads Partnership http://www.sussexsaferroads.gov.uk

Here’s a simple, yet very emotional spot for the Québec Cystic Fibrosis Association.

Description:
A boy and a girl each blow on a dandelion to see their seeds fly in the air.

[SUPER]
La fibrose kystique est la maladie génétique mortelle la plus répendue chez les jeunes Canadiens.
On pense qu’au Canada, un nouveau-né sur 3600 est atteint de fibrose kystique.
50% des personnes atteintes sont des enfants.

the boy tries blowing on the dandelion again but starts coughing.
Donnez le souffle de vie.
Aidez les personnes atteintes à  réaliser leur voeu le plus cher.
Aidez-nous à vaincre la fibrose kystique.

www.aqfk.qc.ca

Cystic fibrosis is a fatal genetic disease most spread among young Canadians.
We believe that in Canada, a newborn in 3600 is suffering from cystic fibrosis.
50% of sufferers are children.
Give the breath of life.
Help people realize their fondest wish.
Help us fight cystic fibrosis.
www.aqfk.qc.ca

Brand name: Association québécoise de la fibrose kystique and Fondation canadienne de la fibrose kystique
Generic name/category: disease awareness, fund-raising
Country/Market: Canada, North America
Indication(s)/use: Cystic Fibrosis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 42 seconds
Publication/Aired: 2009

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

HCP print ad 2

HCP print ad 1

With the switch from prescription to OTC, Novartis is launching an extensive marketing effort worth $200 million to both Healthcare professionals and consumers. Medical Marketing and Media has the full story here.

Links:
http://www.prevacid24hr.com

http://www.heartburnactionplan.com

Related articles:
On The Wall Street journal: Novartis Plans $200 Million Ad Blitz for OTC Heartburn Drug

Commercials 1 and 2

Brand name: Le Neuro
Generic name/category: Public awareness, corporate
Company: Institut et Hôpital Neurologiques de Montréal
Country/Market: Canada, North America
Indication(s)/use: Neurological diseases
Target: Consumers (DTC)
Tagline: au centre de la vie, la matière grise At the center of life, the gray matter
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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