Get rid of the snore.

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A series of people sneezing, one after the other in front of a background showing locations prone to trigger an allergic reaction. The background move as if they were on a train.

Sound effects of a train slowly fade in behind the sound of people sneezing. The train goes in a tunnel, everything turns black, then an alarm handle appears with the words “soulagement rapide” (rapid relief) written on it.

A hand pulls the handle letting a Seldane pack show up attached to the handle.

[Voice-over] Soulagez vos éternuements et vos yeux larmoyants tout en restant éveillés. Symptômes d’allergies? Seldane. A tchoo-tchoo puis c’est tout.
Relieve your sneezing and watery eyes while staying awake. Allergy symptoms? Seldane. Choo-choo and it’s over

Brand name: Seldane
Generic name/category: Terfenadine, Antihistamines, Withdrawn drugs, Prodrugs
Country/Market: Canada, North America
Indication(s)/use: Allergies, sneezing and watery eyes
Target: Consumers (DTC)
Tagline: A tchoo-tchoo puis c’est tout. – Choo-choo and it’s over
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 1990

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Even in the challenging study environments…
Your next milestone: On time

For quality, on-time services from discovery through clinical proof of concept (Phase IIa) – get on board!

Generic name/category: Clinical Study services, corporate
Company: MDS pharma services
Country/Market: USA, North America
Indication(s)/use: Clinical research
Target: Trade
Medium: Print ad
Size/duration: single-page
Publication/Aired: Pharmaceutical Executive – August 2009

Two men run to reach their train. One smokes a cigarette before getting in the train, the other goes directly in. Because the first man stopped for a smoke, the train left without him.

Man 1 Une cigarette?
Man 2 Non, j’ai arrêté.
Voice-over
Il faut parfois contrôler rapidement ses envies de cigarette. Seules les microtabs Nicorette fondent rapidement sous la langue pour éliminer rapidement vos envies de fumer, et vous aider à arrêter completement.
Nouveau. Nicorette Microtab citron.
Pour chaque cigarette, il y a une solution Nicorette.
Médicament réservé à l’adulte

Man 1 A cigarette?
Man 2 No, I stopped.
Voice-over
Sometiumes you need rapid control of your cigarette cravings. Only Nicorette microtab melts under your tongue to quickly eliminate your cravings and help you stop smoking completely.
New. Nicorette lemon microtab.
For each cigarette, there is a Nicorette solution.
For adults only

Brand name: Nicorette

Generic name/category: Nicotine replacement therapy
Company: McNeil Santé Grand Public, a Johnson & Johnson Company
Country/Market: France, Europe
Indication(s)/use: Smoking cessation
Target: Consumers (DTC)
Tagline:
Pour chaque cigarette, il y a une solution Nicorette.
For each cigarette, there is a Nicorette solution.

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