Tough as ever, but a bit more refined

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[Voice-over]
Eventually, every man has a wake-up call when what he did last night catches up with him the next morning.
Alka-Seltzer Wake-Up Call. Proven ingredients for speedy relief of hang-over headache and fatigue.

[Voice-over and Super]
Wake up. Man up.

Brand name: Alka-Seltzer wake-up call
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain, fatigue and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Wake up. Man up.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009

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Whack, Smack, Wallop!

Let the bro’s knock out eye infections

Brolene and Brochlor – Focused eye care.

Brand name: Brochlor and Brolene
Generic name/category: Chloramphenicol (Antibiotics, Organochlorides, Nitro compounds, World Health Organization essential medicines, IARC Group 2A carcinogens, Halogen-containing natural products) and Dibrompropamidine (Amidines, Antiseptics, Organobromides)
Company: Sanofi Aventis
Country/Market: UK, Europe
Indication(s)/use: Eye infections
Target: Healthcare Professionals (HCP)
Tagline: Let the bro’s knock out eye infections
Publication: 2009