House of love

Agency: JEH United, Bangkok
Executive Creative Director: Jureeporn Thaidamrong
Creative Director: Jureeporn Thaidamrong
Art Director: Komsan Wattanavanitchakorn
Copywriter: Jureeporn Thaidamrong, Suwit Ekudompong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsrivichai

Brand name: Dentiste Nighttime herbapeutic toothpaste
Generic name/category: herbapeutic toothpaste
Company: Siam Health
Country/Market: Thailand, Asia
Indication(s)/use: oral hygiene
Target: Consumers (DTC)
Tagline: For fresh morning breath
Medium: TV commercial
Size/duration: 45 seconds
Publication/Aired: August 2009

Everyday food & drink acids can cause irreversible loss of your tooth enamel.

Save your enamel. Because once its gone, it can be gone for good. Try new Crest Pro-Heath Enamel Shield.

Brand name: Crest Pro-health

Generic name/category: Toothpaste
Company: Crest
Country/Market: USA, North America
Indication(s)/use: Protection of teeth enamel, Fights cavities, tartar, sensitivity, plaque, gingivitis, teeth whitener, Freshens breath
Target: Consumers (DTC)
Tagline: Healthy, Beautiful Smiles for Life.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Working Mother – August/September 2009

To see all of this brand’s ads on AdPharm, click here

Visit AdPharm.net for more pharmaceutical ads

For sensitive teeth.

www.sensodyne.com

Agency: MatosGrey, Brazil
Creative Directors: Silvio Matos, Guy Costa, Leandro Castilho
Art Director: Guy Costa
Copywriter: Silvio Matos, Leandro Castilho
Art Buyers: Gustavo Santos, Bruna Tombolatto

Brand name: Sensodyne
Generic name/category: toothpaste, dentistry, dental care
Company: GlaxoSmithKline (GSK)
Country/Market: Brazil, South America
Indication(s)/use: sensitive teeth
Target: Consumers (DTC)
Tagline: For sensitive teeth.
Publication: 2009

To see all of this brand’s ads on AdPharm, click here

Gum bleeding can kill your teeth. Prevent the tragedy.

Brief: Educate people that gum bleeding is a serious problem and can lead to losing teeth. Introduce Parodontax as preventive toothpaste for this problem.

Solution Create a miniature crime-scene where the outline of a murdered tooth is framed by the well-known crime scene band.

Agency: Grey Budapest, Hungary

Brand name: [url=]Parodontax[/url]
Generic name/category: toothpaste
Company: GlaxoSmithKline (GSK)
Country/Market: Hungary, Europe
Indication(s)/use: reduce bleeding gums and prevent gingivitis and periodontitis
Target: Consumers (DTC)
Tagline: Gum bleeding can kill your teeth. Prevent the tragedy.
Publication: June 2009

Si vous avez besoin de ce bracelet, vous êtes deux fois plus susceptible de souffrir de la gingivite, une affection gingivale
[visual of a diabetes bracelet]
C’est pourquoi vous avez besoin de ceci.
[Colgate total tube]
Colgate Total est le premier dentifrice reconnu par l’Association dentaire canadienne pour la réduction de la gingivite.

If you need this bracelet, you are twice as likely to suffer from gingivitis, gum disease
[visual of a diabetes bracelet]
That is why you need this.
[Colgate Total tube]
Colgate Total is the first toothpaste recognized by the Canadian Dental Association to reduce gingivitis.

Brand name: Colgate Total
Generic name/category: toothpaste
Company: Colgate-Palmolive Company
Country/Market: Canada, North America
Indication(s)/use: Gingivitis reduction
Target: Healthcare Professionals (HCP)
Tagline:
Colgate Total. Le choix no 1 des experts dentaires
Colgate Total. The dental experts # 1 Choice
Publication: Le Patient vol1 no5 Septembre 2007

To see all of this brand’s ads, click here