Gum bleeding can kill your teeth. Prevent the tragedy.

Brief: Educate people that gum bleeding is a serious problem and can lead to losing teeth. Introduce Parodontax as preventive toothpaste for this problem.

Solution Create a miniature crime-scene where the outline of a murdered tooth is framed by the well-known crime scene band.

Agency: Grey Budapest, Hungary

Brand name: [url=]Parodontax[/url]
Generic name/category: toothpaste
Company: GlaxoSmithKline (GSK)
Country/Market: Hungary, Europe
Indication(s)/use: reduce bleeding gums and prevent gingivitis and periodontitis
Target: Consumers (DTC)
Tagline: Gum bleeding can kill your teeth. Prevent the tragedy.
Publication: June 2009

Kills the germs that cause bad breath.

Agency: Y&R Johannesburg, South Africa
Creative Director: Mick Blore
Art Directors / Copywriters: Ian Franks, Alison Stansfield
Photographer: Michael Meyersfeld
2009

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