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DayQuil	NyQuil
We’re all for sick days. Only without the sick part. Vicks DayQuil. Powerful multi-symptom cold relief so you can power through the day.	For a better-looking tomorrow. Vicks NyQuil. The nighttime, sniffing, sneezing, coughing, aching, fever, best sleep you ever got with a cold… medicine.

Brand name: Vicks DayQuil and NyQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. Breathe life in
Medium: Print ad
Size/duration: single-page
Publication/Aired: Prevention – November 2009

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TV commercial

[Voice-over]
Si on devait choisir une pommade pour apaiser les petites irritations et les rougeurs, ce serait Homéoplasmine.
Homéoplasmine est un médicament des laboratoires Boiron, pas avant 30 mois.

[Voice-over]
If we had to chose an ointment to relieve light irritations and redness, it would be Homeoplasmine.
Homeoplasmine is a medicine from Boiron laboratories, not before 30-months of age.

Brand name: Homéoplasmine
Generic name/category: Homeopathic ointment, dermatology, topical
Company: Laboratoires Boiron
Country/Market: France, Europe
Indication(s)/use: dermatitis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 15 seconds
Publication/Aired: 2008

Save tissue for tears

Agency: Saatchi & Saatchi Switzerland
Art Director: Lisa Mcleod
Copywriter: Maureen Mccabe
Illustrator: Lisa Mcleod / Maureen Mccabe and Mitchell Gray
Photographer: Benjamin Chelly and Nicolas Lieber

Brand name: Otrivin
Generic name/category: Xylometazoline, Nasal decongestant
Company: Novartis Consumer Health
Country/Market: Switzerland, Europe
Indication(s)/use: Nasal congestion
Target: Consumers (DTC)
Tagline: Save tissue for tears
Publication: June 2009
Source: Coloribus

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