Archive for the ‘text’ tag
Onglyza launch ads
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Pfizer OAB teaser banner ads
OAB symptoms may cause patients to change their behavior.
Behavior change may help patients manage their OAB symptoms.
Discover a new OAB treatment option that comes with a free patient support plan.

Brand name: Pfizer Corporate
Generic name/category: Tolterodine, antimuscarinic, unbranded, teaser ad
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: urinary incontinence, Overactive Bladder (OAB)
Target: Healthcare Professionals (HCP)
Medium: Web banner
Size/duration: 300X250
Publication/Aired: Urology Times - September 9, 2009
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Pfizer OAB
OAB symptoms may cause patients to change their behavior.
Behavior change may help patients manage their OAB symptoms.
Discover a new OAB treatment option that comes with a free patient support plan.

Tolterodine is an antimuscarinic drug that is used to treat urinary incontinence. It is sold under the trade names Detrol and Detrusitol.

Brand name: Pfizer Corporate
Generic name/category: Tolterodine, antimuscarinic, unbranded, teaser ad
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: urinary incontinence, Overactive Bladder (OAB)
Target: Healthcare Professionals (HCP)
Medium: Web banner
Size/duration: 300X250
Publication/Aired: Urology Times - September 9, 2009
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0 views
Sep 09, 2009
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Crest Pro-health – food letters
Everyday food & drink acids can cause irreversible loss of your tooth enamel.
Save your enamel. Because once its gone, it can be gone for good. Try new Crest Pro-Heath Enamel Shield.

Brand name: Crest Pro-health
Generic name/category: Toothpaste
Company: Crest
Country/Market: USA, North America
Indication(s)/use: Protection of teeth enamel, Fights cavities, tartar, sensitivity, plaque, gingivitis, teeth whitener, Freshens breath
Target: Consumers (DTC)
Tagline: Healthy, Beautiful Smiles for Life.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Working Mother – August/September 2009
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Lyrica
Fibromyalgia pain is real. And so is treatment with Lyrica
Lyrica is the first treatment indicated in Canada for the management of pain associated with fibromyalgia in adults.

Brand name: Lyrica
Generic name/category: Pregabalin, Anticonvulsant
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: Fibromyalgia, pain management
Target: Healthcare Professionals (HCP)
Tagline: Fibromyalgia pain is real. And so is treatment with Lyrica
Medium: Print ad
Size/duration: single-page
Publication/Aired: New England Journal of Medicine (NEJM) – August 27, 2009
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Toprol-XL
Come back to Toprol-XL and its generic equivalent (metoprol succinate) for once-daily blood pressure medicine.
“Convenient”. “Once daily”. “It’s available as a generic – ask your doctor”.

Brand name: Toprol-XL
Generic name/category: Metoprolol, Beta blockers
Company: AstraZeneca PAR Pharmaceutical
Country/Market: USA, North America
Indication(s)/use: High Blood Pressure (HBP)
Target: Consumers (DTC)
Publication: People Magazine June 15 2009
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