For sensitive teeth.

www.sensodyne.com

Agency: MatosGrey, Brazil
Creative Directors: Silvio Matos, Guy Costa, Leandro Castilho
Art Director: Guy Costa
Copywriter: Silvio Matos, Leandro Castilho
Art Buyers: Gustavo Santos, Bruna Tombolatto

Brand name: Sensodyne
Generic name/category: toothpaste, dentistry, dental care
Company: GlaxoSmithKline (GSK)
Country/Market: Brazil, South America
Indication(s)/use: sensitive teeth
Target: Consumers (DTC)
Tagline: For sensitive teeth.
Publication: 2009

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Calming the itch a smoother way.

Agency: Saatchi & Saatchi, Germany
Creative Director: Mark Karatas
Art Director: Heike Erdelmeier
Copywriter: Kinga Komora
3D: Lars Zimmermann

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Kills the germs that cause bad breath.

Agency: Y&R Johannesburg, South Africa
Creative Director: Mick Blore
Art Directors / Copywriters: Ian Franks, Alison Stansfield
Photographer: Michael Meyersfeld
2009

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Face it! You only want me because I always have your food ready. I’m sick of being used!

We’ve come so far together, but now you want to throw everything out the window. Your coldness hurts me. Don’t you feel my pain?

So now you’re sorry, huh?
Well, it’s too late. I only hope my pain is your pain

For sensitive teeth.

Sensodyne is a toothpaste marketed for individuals with sensitive teeth. It is a registered trademark of GlaxoSmithKline which acquired it in 2001 in the purchase of Block Drug which developed it. – Wikipedia

Agency: REP/GREY Worldwide, Bogotá, Colombia
Creative Director: Mauricio Dueñas
Creative VP: Juan Pablo Hernández
Art Director / Photographer: Juan Carlos Fandiño
Copywriter: León Corkidi
2009

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