Menactra is the only conjugate vaccine that protects against all 4 vaccine-preventable serogroups of IMD: A, C, Y and W-135.
NACI recommends a routine meningococcal conjugate vaccine dose in early adolescence.

Brand name: Menactra
Generic name/category: Meningococcal vaccine
Company: Sanofi Pasteur
Country/Market: Canada, North America
Indication(s)/use: Meningococcal meningitis
Target: Healthcare Professionals (HCP)
Tagline: Protect them now
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2009

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Meningococcal vaccine is a vaccine used against Meningococcus.

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Treat his hemophelia A and… Get him in the action.

Helixate FS is an advanced recombinant factor VIII therapy.

Brand name: Helixate FS
Generic name/category: Antihemophilic Factor (Recombinant)
Company: CSL Behring
Country/Market: USA, North America
Indication(s)/use: Hemophilia
Target: Healthcare Professionals (HCP)
Tagline: Take life on
Medium: Print ad
Size/duration: single-page
Publication/Aired: Blood – August 27, 2009

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For Major Depressive Disorder (MDD)
Lexapro is now approved for adolescents aged 12 to 17
Lexapro provides symptom relief for adolescents with MDD.

Brand name: Lexapro
Generic name/category: Escitalopram, Enantiopure drugs, Nitriles, Selective serotonin reuptake inhibitors (SSRI)
Company: Forest Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Adolescents with Major Depressive Disorder (MDD)
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration: Four-page spread
Publication/Aired: Drug Topics – August 2009

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ADHD (Attention Deficit Hyperactivity Disorder) can affect your child throughout the day.
A typical school day – Forgets homework – Keeps interrupting teacher – Eats lunch alone – Time to ask your child’s doctor about Concerta?
OR – Starts Concerta – Pays attention during class – Interacts better with classmates – Focuses on homework.

Start here. Get there.

Brand name: Concerta
Generic name/category: Methylphenidate
Company: Ortho McNeil Janssen Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder, Postural Orthostatic Tachycardia Syndrome and narcolepsy
Target: Consumers (DTC)
Tagline: Start here. Get there.
Publication: Ladies Home Journal – September 2009

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ADHD (Attention Deficit Hyperactivity Disorder) can affect your child throughout the day.
A typical school day – Forgets homework – Keeps interrupting teacher – Eats lunch alone – Time to ask your child's doctor about Concerta?
OR – Starts Concerta – Pays attention during class – Interacts better with classmates – Focuses on homework.

Start here. Get there.

Methylphenidate (MPH) is the most commonly prescribed psychostimulant and is indicated in the treatment of attention-deficit hyperactivity disorder, Postural Orthostatic Tachycardia Syndrome and narcolepsy, although off-label uses include treating lethargy, depression, neural insult, and obesity. In North America it is most commonly known as the brand name Ritalin, which is an instant-release racemic mixture, although a variety of brand names and formulations exist. Methylphenidate is a potent central nervous system stimulant derived from amphetamine thought to exert its effect by enhancing dopaminergic transmission in the brain.

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Brand name: Concerta
Generic name/category: Methylphenidate
Company: Ortho McNeil Janssen Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder, Postural Orthostatic Tachycardia Syndrome and narcolepsy
Target: Consumers (DTC)
Tagline: Start here. Get there.
Publication: Ladies Home Journal – September 2009

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3 views
Aug 21, 2009

Pimple climbing
Clearex – acne treatment gel

The Challenge
To expose the target audience, teenagers during their summer break to Clearex acne treatment gel in a surprising and unexpected way.

The creative solution
A poster 5 meter tall featuring a teenage boy, placed on a climbing wall located in the largest and most active climbing center in Israel (1,100 square meters). In order to create the acne illusion we rearranged the climbing grips, placing them where pimples usually appear on the face.

The result
Thousands of teenagers were exposed to the climbing wall (8,000 per month) during their summer vacation and met every pimple “up-close and personal”.

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Producer: Hagai Ramati
Photographer: Menachem Reiss

Brand name: Clearex
Generic name/category: acne treatment gel, dermatology
Country/Market: Israel, Asia
Indication(s)/use: Acne
Target: Consumers (DTC)
Publication: August 2009