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Save tissue for tears

Agency: Saatchi & Saatchi Switzerland
Art Director: Lisa Mcleod
Copywriter: Maureen Mccabe
Illustrator: Lisa Mcleod / Maureen Mccabe and Mitchell Gray
Photographer: Benjamin Chelly and Nicolas Lieber

Brand name: Otrivin
Generic name/category: Xylometazoline, Nasal decongestant
Company: Novartis Consumer Health
Country/Market: Switzerland, Europe
Indication(s)/use: Nasal congestion
Target: Consumers (DTC)
Tagline: Save tissue for tears
Publication: June 2009
Source: Coloribus

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Natural tears formula.
Don’t ask how.

Visine is a brand of eye drops produced by Johnson & Johnson. Johnson & Johnson acquired Visine, along with Pfizer’s entire consumer healthcare portfolio, in December 2006.

The active ingredients in the original Visine formulation are potassium chloride and tetrahydrozoline hydrochloride which is a vasoconstrictor, and therefore constricts the eye’s superficial blood vessels to “get the red out”, as claimed in Johnson & Johnson’s advertising

More on Wikipedia

Brand name: Visine
Generic name/category: tetrahydrozoline hydrochloride
Company: Johnson & Johnson Healthcare Products Division of McNEIL-PPC
Country/Market: USA
Indication(s)/use: Red eye
Target: Consumer DTC
Tagline: Natural tears formula. Don’t ask how.
Publication: 2008
Agency: JWT New York
Executive Creative Director: Andrew Clarke and Kash Sree
Creative Director: Raphael Milczarek
Copywriter: Humberto Jiron
Illustrator: Aaron Padin
Photographer: Hans Starck (Grosser Fotografen)