If efficacy is too painful to take, where’s the efficacy?

Click here to see the details and full-size version in the gallery

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Lipitor
I'm doing something for my heart.
I've got Lipitor on my side.

Lipitor can significantly lower the chance of heart attack

Uninsured? Need help paying for medicines? Pfizer has programs that can help, no matter what age or income. You may even qualify for free Pfizer medicines. Call 1-866-706-2400. Or visit www.pfizerhelpfulanswers.com

Atorvastatin (Lipitor, Pfizer), is a member of the drug class known as statins, used for lowering blood cholesterol. It also stabilizes plaque and prevents strokes through anti-inflammatory and other mechanisms.

Atorvastatin inhibits HMG-CoA reductase, the rate-determining enzyme located in hepatic tissue that produces mevalonate, a small molecule used in the synthesis of cholesterol and other mevalonate derivatives. This lowers the amount of cholesterol produced which in turn lowers the total amount of LDL cholesterol. Atorvastatin was first synthesized in 1985 by Bruce Roth while working at Parke-Davis Warner-Lambert Company (now Pfizer). With 2008 sales of US$12.4 billion, Lipitor is likely the top-selling drug in the world. US patent protection is scheduled to expire in June 2011. However, Pfizer made an agreement with Ranbaxy Laboratories to delay the generic launch in the US until November 2011.
Lipitor is not the only statin; there are several other statins on the market

More on Wikipedia

From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)

Brand name: Lipitor
Generic name/category: Atorvastatin, statin
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: lowering blood cholesterol, stabilizing plaque and stroke prevention through anti-inflammatory and other mechanisms
Target: Consumers (DTC)
Tagline: I've got Lipitor on my side.
Medium: Print ad
Size/duration single-page
Publication/Aired: US News And World Report – June 26, 2006

To see all of the ads from this campaign, click here
To see all of this brand's ads on AdPharm, click here
8 views
Aug 07, 2009

Visit AdPharm.net for more pharmaceutical ads

Larger formats on AdPharm

I’m doing something for my heart.
I’ve got Lipitor on my side.

Lipitor can significantly lower the chance of heart attack

Uninsured? Need help paying for medicines? Pfizer has programs that can help, no matter what age or income. You may even qualify for free Pfizer medicines. Call 1-866-706-2400. Or visit www.pfizerhelpfulanswers.com

Brand name: Lipitor
Generic name/category: Atorvastatin, statin
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: lowering blood cholesterol, stabilizing plaque and stroke prevention through anti-inflammatory and other mechanisms
Target: Consumers (DTC)
Tagline: I’ve got Lipitor on my side.
Medium: Print ad
Size/duration single-page
Publication/Aired: 2006

To see all of the ads from this campaign, click here
To see all of this brand’s ads on AdPharm, click here

See full size image on AdPharm

Imagine this blistering rash along with stabbing pain
And you’ll have an idea of what it can be like to have shingles.

If you had chicken pox as a child, you could get shingles now.

The Chickenpox virus is still in your body. Zostavax is a vaccine that can help prevent shingles.

Before you get the shingles, ask about Zostavax.

Brand name: Zostavax
Generic name/category: Zoster Vaccine Live
Company: Merck
Country/Market: USA, North America
Indication(s)/use: herpes zoster (known as Shingles)
Target: Consumers (DTC)
Medium: Print ad
Size/duration double-page spread
Publication/Aired: US News And World August 2009

Unlike some treatments, we don’t have a sting in the ‘tale’
Betaferon. Reduce the impact of relapses

Brand name: Betaferon
Generic name/category: Interferon beta-1b, Cytokines and Immunostimulants
Company: Bayer HealthCare
Country/Market: UK, Europe
Indication(s)/use: Multiple Sclerosis (MS)
Target: Healthcare Professionals (HCP)
Tagline: Tag
Publication: 2009

To see all of this brand’s ads on AdPharm, click here

Agency: Euro RSCG Madrid

Brand name: Strepsils
Generic name/category: Throat Lozenges
Company: Reckitt Benckiser
Country/Market: Spain, Europe
Indication(s)/use: Sore throat
Target: Consumers (DTC)
Publication: 2009

To see all of this brand’s ads on AdPharm, click here

Quand votre bouche dit oui, mais que votre estomac dit non, Rolaids procure un soulagement rapide et efficace.
Pour les brûlures d’estomac, Rolaids soulage vraiment

When your mouth says yes, but your stomach says no, Rolaids provides fast and effective relief.
For heartburn, Rolaids really relieves

Brand name: Rolaids
Generic name/category: Calcium carbonate and Magnesium hydroxide, antacid
Company: McNeil Consumer Healthcare, a subsidiary of Johnson & Johnson
Country/Market: Canada, North America
Indication(s)/use:
Target: Consumers (DTC) / Healthcare Professionals (HCP) / Trade
Tagline: Soulage vraiment – Really soothes
Publication: 1993

To see all of this brand’s ads on AdPharm, click here