Vintage Clorets TV commercial from the 80’s in the province Quebec.

Vintage Clorets TV commercial from the 80’s in the province Quebec.

Brand name: Clorets
Generic name/category: mouthwash
Company: Cadbury Adams Canada
Country/Market: Canada, North America
Indication(s)/use: bad breath
Target: Consumers (DTC)
Tagline: Plus qu’un simple rince-bouche
More than just a simple mouthwash
Medium: TV commercial
Size/duration 15 seconds
Publication/Aired: 1989
Source: Youtube

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Gum bleeding can kill your teeth. Prevent the tragedy.

Brief: Educate people that gum bleeding is a serious problem and can lead to losing teeth. Introduce Parodontax as preventive toothpaste for this problem.

Solution Create a miniature crime-scene where the outline of a murdered tooth is framed by the well-known crime scene band.

Agency: Grey Budapest, Hungary

Brand name: [url=]Parodontax[/url]
Generic name/category: toothpaste
Company: GlaxoSmithKline (GSK)
Country/Market: Hungary, Europe
Indication(s)/use: reduce bleeding gums and prevent gingivitis and periodontitis
Target: Consumers (DTC)
Tagline: Gum bleeding can kill your teeth. Prevent the tragedy.
Publication: June 2009

For moderate to severe RA
I have rheumatoid arthritis. I also have a life.

If you suffer from moderate to severe RA, it can seem as though your life has been split in two. Enbrel can help bridge the gap.

Ask your rheumatologist about Enbrel today. To learn more about RA, Enbrel, and patient support call: 1-888-4enbrel and visit www.enbrel.com

Brand name: Enbrel
Generic name/category: Etanercept, TNF inhibitor
Company: Amgen and Wyeth
Country/Market: USA, North America
Indication(s)/use: Moderate to severe Rheumatoid Arthritis (RA)
Target: Consumers (DTC)
Tagline: Get closer to the life you want to live
Publication: Soap Opera Weekly June 16 2009

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You can rebuild her, make her stronger, faster. And all for about 19 cents an inch.

Elastic therapeutic tape was first seen in the 1970s when Kinesio Tex Tape was invented by Dr. Kenzo Kase, a Japanese chiropractor. It is made from a cotton strip with an acrylic adhesive and is designed to mimic the qualities of human skin. Kinesio Tex Tape has a unidirectional stretch of 140% of its resting length. The tape is applied to the skin and can be worn 3-5 days per application. The colors most commonly seen are black, beige, blue and red.

The tape is used in therapy to relax overused muscles and in rehabilitation to facilitate underused muscles. The wave pattern found on the tape’s adhesive has a lifting effect on the skin which can reduce swelling and inflammation by improving circulation and reduce pain by taking pressure off pain receptors.

More on Wikipedia

Brand name: Kinesio
Generic name/category: Therapeutic tape
Country/Market: USA
Indication(s)/use: Pain management, muscle rehabilitation
Target: Consumers (DTC)
Tagline: #1 in elastic therapeutic taping
Agency: Thielen Designs, USA
Creative Director/Art Director: Tony Thielen
Copywriter: Chris Sadlier
Photographer: Cel Jarvis
Digital Artist: Alice Blue
Published: April 2009