Comfort for mom with optimized nutrition for baby

A unique gentle formula
300 mg DHA – The recommended EFA

Brand name: CitraNatal Assure
Generic name/category: Rx prenatal vitamin tablet and 300 mg DHA capsule, food supplement
Company: Misson Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: Nutritional supplement for pregnant women
Target: Healthcare Professionals (HCP)
Tagline: Its gentle nature is its strength.
Publication: Contemporary ob/gyn June 2009

Don’t be afraid to eat

An antacid is any substance, generally a base or basic salt, which counteracts stomach acidity. In other words, antacids are stomach acid neutralizers.

Antacids perform a neutralization reaction, i.e. they buffer gastric acid, raising the pH to reduce acidity in the stomach. When gastric hydrochloric acid reaches the nerves in the gastrointestinal mucosa, they signal pain to the central nervous system. This happens when these nerves are exposed, as in peptic ulcers. The gastric acid may also reach ulcers in the esophagus or the duodenum.

Other mechanisms may contribute, such as the effect of aluminum ions inhibiting smooth muscle cell contraction and delaying gastric emptying.

More on Wikipedia

Agency: Alice BBDO, Istanbul
Creative Director: Ali Goral
Art Director: Koray Ekremoglu
Photographer: Nejat Talas
Brand name: Talcid
Generic name/category: antacid
Company: Bayer
Country/Market: Turkey
Indication(s)/use: Indoors and outdoors allergy symptoms
Target: Consumer (DTC)
Tagline: Don’t be afraid to eat
Publication: 2009