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Strong bones

Agency: Saatchi & Saatchi Mumbai
Creative Director: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Copywriter: Amit S Acharekar
Production Manager: Anand Siva

Brand name: Calcium Sandoz
Generic name/category: Calcium
Company: Novartis
Country/Market: India, Asia
Indication(s)/use: Strengthening bones, osteoporosis
Target: Consumers (DTC)
Tagline: Strong bones
Medium: Print ad
Size/duration: Outdoors
Publication/Aired: 2009
6 views
Aug 11, 2009

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Designed to last

Enduring efficacy in Psoriasis.

Raptiva has a proven favorable safety profile with more than 10 years clinical experience in psoriasis.

Efalizumab (trade name Raptiva, Genentech, Merck Serono) is a medication designed to treat psoriasis. As its name implies, it is a recombinant humanized monoclonal antibody that binds to CD11a and acts as an immunosuppressant. It is administered once weekly by subcutaneous injection. It acts to inhibit white blood cell migration out of blood vessels into tissues. Because it suppresses the immune system, it has been associated with fatal brain infections, and has been withdrawn from the market.

More on Wikipedia

Brand name: Raptiva
Generic name/category: Efalizumab, Monoclonal antibodies, Recombinant proteins, Immunosuppressants, Withdrawn drugs
Company: Merck Serono
Country/Market: UK, Europe
Indication(s)/use: Psoriasis
Target: Healthcare Professionals (HCP)
Tagline: Enduring disease reduction
Medium: Print ad
Size/duration: single-page
0 views
Aug 17, 2009

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