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INPES launched an interesting illustrated campaign aiming to debunk what the acronym IST (Infection Sexuellement Transmissible which translates to STD – Sexually Transmitted Disease in English) really means.

Generic name/category: Public Service
Company: INPES (Institut national de prévention et d’éducation pour la santé)
Country/Market: France, Europe
Indication(s)/use: Sexually Transmitted Diseases (STD)
Target: Consumers (DTC)
Tagline: Une IST, cest une infection Sexuellement transmissible. – An STD, it’s a Sexually Transmitted Disease
Publication: June 2009

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