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Brand name: Viagra
Generic name/category: Sildenafil, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Your doctor talks to men about ED every day
Medium: TV and Print ad
Publication/Aired: Fall 2009

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Her passion: Community service
Her power: Lantus 24-hour insulin

Ask your doctor about the easy-to-use Lantus SoloStar pen

Insulin glargine, marketed by Sanofi-Aventis under the name Lantus, is a long-acting basal insulin analogue, given once daily to help control the blood sugar level of those with diabetes. Its advantage is that it has a duration of action of 24 hours, with a “less peaked” profile than NPH. Thus, it more closely resembles the basal insulin secretion of the normal pancreatic beta cells. In type 2 diabetes and in combination with a short acting sulfonylurea (drugs which stimulate the pancreas to make more insulin), it can offer moderate control of serum glucose levels. In the absence of endogenous insulin (Type 1 diabetes or depleted type 2), Lantus needs the support of a fast acting insulin taken with food to reduce the effect of prandially derived glucose. It is fasting glucose elevation which more significantly affects HbA1c and thus determines the progression of the long-term complications of diabetes mellitus.

More on Wikipedia

Brand name: Lantus
Generic name/category: Insulin glargine, Anti-diabetic drugs, Insulin therapies, Human proteins, Recombinant proteins, Peptide hormones
Company: Sanofi-Aventis
Country/Market: USA, North America
Indication(s)/use:
Target: Consumers (DTC)
Tagline: Tag
Medium: Print ad
Size/duration: One third of page plus one single-page
Publication/Aired: Diabetic Living – Fall 2009

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Sep 07, 2009

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