Birds and bees can’t always make babies…
1 in 8 couples have difficulty conceiving. Talk with a fertility specialist now and you may increase your chances.

Here’s why.

Description: Karen and Neil are a couple having trouble conceiving. EMD Serono has produced increaseyourchances.org, a website depicting the troubles of a couple trying to conceive a child. And the couple is shown as a man dressed as a bee and the woman as a bird, which is of course a humorous take on the “birds and bees” sex-talk. The information is presented in videos that can be shared with others through social media such as Twitter, Facebook, MySpace and De.li.cious. There’s a healthy dose of information, humor and even sarcasm in the videos which makes for an entertaining time while getting just enough educational content to want to know more by visiting Fertility Lifelines.

EMD Serono’s fertility treatments are: Gonal-f, Ovidrel, Luvedris and Cetrodine

Brand name: Increaseyourchances.org
Generic name/category: Fertility solutions
Company: EMD Serono
Country/Market: USA, North America
Indication(s)/use: Disease awareness
Target: Consumers (DTC)
Tagline: Birds and bees can’t always make babies
Medium: Internet
Size/duration: various
Publication/Aired: 2010

Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

A (very) quick look back at the Google story over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.

TV commercial

Print ads

Click on individual images to view on AdPharm.

Brand name: Viagra
Generic name/category: Sildenafil, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Your doctor talks to men about ED every day
Medium: TV and Print ad
Publication/Aired: Fall 2009

To see all of this brand’s ads on AdPharm, click here

[Visual]
A family of four eats at a diner. While they are enjoying their meal, a robot-like creature comes out of the mouth of the youngest of the children. Mechanical sounds and a siren can be heard. Attached to the creature is a red phone which starts ringing. The parents answer it.

[Creature]
Je suis une carie. Je viens attaquer une dent de votre fille et elle va avoir mal.
I am a tooth cavity. I am here to attack the tooth of your daughter and she’ll feel pain.

[Visual]
The communication is lost and the creature gets back into the little girl’s mouth.

[Voice-over and Super]
Ne rêvez pas, les problèmes dentaires ne préviennent pas. L’assurance maladie offre aux 6-18 ans des rendez-vous de prévention chez le dentiste.
Don’t dream, dental problems do not warn you before they happen. Health insurance offers 6-18 year-old’s prevention check-ups at the dentist.

www.mtdents.info

L’Assurance maladie

Agency: BDDP Unlimited

Brand name: Assurance Maladie
Generic name/category: Health services, prevention
Country/Market: France, Europe
Indication(s)/use: Tooth decay, cavity
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

There’s a great article from Mike Boken at Medical Marketing & Media on why in certain cases it may be better to supply patient starter kits with money-off coupon offers rather than give physical product samples.

Full story on MM&M