Archives Of Family Medicine – November 1992

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Teva’s Lansoprazole delayed-release capsules USP

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This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Looking for pharmaceutical ads with specific visuals?

A big part of what AdPharm was created for is to provide pharmaceutical advertising industry people with the ability to conduct searches using keywords (or tags) on a wide range of print, TV and web advertisements. The sample shown here is just a portion of the “stomach“-related ads you can find in AdPharm’s visual database. We chose the word “stomach” simply for the sake of the demonstration. It goes without saying that you can conduct a search with any other word(s) such as: brain, arm, limb, child, parent, heart, CV system, cells, skin, animal, etc…

In a similar fashion to searching for stock images on the Web, the search results depend on which keywords are used. If it’s a combination of keywords vs. a single keyword, the search results may vary drastically. It all depends on what you are looking for. For example, to get the results shown above, the search words we used were “stomach” and “belly” (as seen on the inset image). We wanted to be sure to have a wide variety of ads, so we used the “OR” condition to get ads that had either one of the two words. Choosing the condition “AND” would have narrowed down the results to ads that had both words in their tags.

We could have checked all the terms in the list (Title, Description, Tags and Brand name) but that would also have given us results that did not necessarily have a stomach or belly in the visual portion of the ad. For instance, an ad for Midol, which is for stomach cramps would not necessarily show a stomach but it would have the word Stomach in its description, as it is part of the indication for that product.

So if you are looking to create a new ad for your pharma brand or your client’s, try a search on AdPharm. There you can find out what’s been already done…

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click on thumbnail to view the full-size ad on AdPharm

An inside look at a different way to help lower cholesterol.

Simple suggestions for making everyday choices.
If you are like many people, you may be using diet and exercise to manage your cholesterol. Eat smart and be active.

Find more useful tips at more.com/simplesuggestions

Brand name: Zetia
Generic name/category: Ezetimibe, Hypolipidemic agents, Lactams
Company: Merck and Schering-Plough
Country/Market: USA, North America
Indication(s)/use: Cholesterol, hypercholesterolemia
Target: Consumers (DTC)
Tagline: A different way to help fight cholesterol
Medium: Print ad
Size/duration: single-page
Publication/Aired: More – September 2009

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Vos dons ne vont pas l’aider.
Bactérie responsable de cancers gastriques

Your donations will not help it.
Bacteria responsible for stomach cancer

The Pasteur Institute (French: Institut Pasteur) is a French non-profit private foundation dedicated to the study of biology, micro-organisms, diseases and vaccines. It is named after Louis Pasteur, its founder and first director, who had successfully developed the first antirabies serum in 1885. It was founded on June 4, 1887 and inaugurated on November 14, 1888.

For over a century, the Institut Pasteur has been at the forefront of the battle against infectious disease. This worldwide biomedical research organization based in Paris was the first to isolate HIV, the virus that causes AIDS, in 1983. Over the years, it has been responsible for breakthrough discoveries that have enabled medical science to control such virulent diseases as diphtheria, tetanus, tuberculosis, poliomyelitis, influenza, yellow fever and plague. Since 1908, eight Pasteur Institute scientists have been awarded the Nobel Prize for medicine and physiology, and the 2008 Nobel Prize in Physiology or Medicine is going to be shared with two Pasteur scientists.

More on Wikipedia

Generic name/category: Public service, fund-raising
Company: Institut Pasteur
Country/Market: France, Europe
Indication(s)/use: stomach cancer
Target: Consumers (DTC)
Tagline:
Rendons malades les maladies. Donnons.
Let’s make illnesses ill. Let’s give.
Medium: Print ad
Size/duration: single-page
Publication/Aired: 2009

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Sep 10, 2009

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