Archive for the ‘sport’ tag
Zipsor launch print ad
Click on the image to see the full-sized ad and get all the info on AdPharm.
Many more NSAID treatment ads on AdPharm, click here
Flector Patch
For the topical treatment of acute pain due to minor strains, sprains, and contusions.
NSAID power that targets the site of acute pain
Brand name: Flector Patch
Generic name/category: diclofenac, non-steroidal anti-inflammatory drug (NSAID)
Company: King Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: topical treatment of acute pain
Target: Healthcare Professionals (HCP)
Tagline: NSAID power that targets the site of acute pain
Publication: Drug Topics June 2009
To see all of the ads from this campaign, click here
Kinesio 2009
Until genetic engineering becomes an option.
Ensure you’re never called the “weaker sex”
Pick up where natural selection leaves off.
#1 in elastic therapeutic taping
Agency: Thielen Designs
Creative Director/Art Director: Tony Thielen
Copywriter: Jacqui Garcia
Photographer: Cel Jarvis
Photo Composite/Retouching: Tony Thielen
Brand name: Kinesio
Generic name/category: Therapeutic tape
Country/Market: USA, North America
Indication(s)/use: Pain management, muscle rehabilitation
Target: Consumers (DTC)
Tagline: #1 in elastic therapeutic taping
Publication: 2009
To see all of this brand’s ads, click here
SleepMD
Behind every good morning is a good night’s sleep
America’s #1 selling drug-free sleep aid
Fall asleep faster. Wake up refreshed. Drug-free & non-habit forming. No daytime grogginess or fatigue.
Melatonin , also known chemically as N-acetyl-5-methoxytryptamine, is a naturally occurring hormone found in most animals, including humans, and some other living organisms, including algae. Circulating levels vary in a daily cycle, and melatonin is important in the regulation of the circadian rhythms of several biological functions. Many biological effects of melatonin are produced through activation of melatonin receptors, while others are due to its role as a pervasive and powerful antioxidant with a particular role in the protection of nuclear and mitochondrial DNA.
Melatonin has been studied for the treatment of cancer, immune disorders, cardiovascular diseases, depression, seasonal affective disorder (SAD), circadian rhythm sleep disorders and sexual dysfunction. Studies by Alfred J. Lewy at Oregon Health & Science University and other researchers have found that it may ameliorate circadian misalignment and SAD. Basic research indicates that melatonin may play a significant role in modulating the effects of drugs of abuse such as cocaine.
Treatment of circadian rhythm disorders
Exogenous melatonin taken in the evening is, together with light therapy upon awakening, the standard treatment for delayed sleep phase syndrome and non-24-hour sleep-wake syndrome. It appears to have some use against other circadian rhythm sleep disorders as well, such as jet lag and the problems of people who work rotating or night shifts.
Taken 30 to 90 minutes before bedtime, melatonin is put into the blood earlier than the brain’s own production and acts as a mild hypnotic.
A very small dose taken several hours before bedtime in accordance with the phase response curve for melatonin in humans (PRC) doesn’t cause sleepiness but, acting as a chronobiotic, does advance the phase slightly and is additive to the effect of using light therapy upon awakening. Light therapy may advance the phase about one to two-and-a-half hours and a small oral dose melatonin, timed correctly some hours before bedtime, can add about 30 minutes to the advance achieved with light therapy.
Brand name: SleepMD
Generic name/category: melatonin, sleep aid
Company: MD Products
Country/Market: USA, North America
Indication(s)/use: relief from occasional sleeplessness, insomnia
Target: Consumers (DTC)
Tagline: America’s #1 selling drug-free sleep aid
Publication: Men’s Journal April 2009




