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Join the MyBoniva Program and get one month of Boniva free!
I wanted to stop my cone loss. But I did more. I reversed it with Boniva.
MyBoniva is a free program that delivers ideas and support that can help women manage their osteoporosis.

You’ll get:

• One month of Boniva free
• Helpful monthly reminders to take your Boniva delivered by phone, e-mail, or mail
• Updates from Sally Field
• Quarterly newsletters filled with valuable information.

Did you know osteoporosis runs in families? My mother and I both have it. I tried to keep my bones strong, but it wasn’t enough. Now once-monthly Boniva is helping to do more. Studies show, after a year on Boniva, 9 out of 10 women stopped and reversed their bone loss.

Boniva is a prescription medication to treat and prevent postmenopausal osteoporosis.

Ask your doctor if Boniva is right for you.

Enroll today. Call 1-800-240-5977 or visit Bonivafreetrial.com and try Boniva free.

Brand name: Boniva
Generic name/category: ibandronate sodium
Company: Genentech and GlaxoSmithKline
Country/Market: USA, North America
Indication(s)/use: help stop and reverse bone loss in osteoporosis
Target: Consumers (DTC)
Tagline: Help stop and reverse bone loss
Medium: Print ad
Size/duration: One and a half page
Publication/Aired: Prevention – March 2010

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Charlie Kimball is a successful race-car driver who was diagnosed with Type 1 diabetes in 2007. He was forced to stop racing mid-season following this. This elaborate social media marketing effort aims to show diabetes suffers that even with diabetes, they can accomplish great things. Charlie resumed racing in 2008 and continues to claim podiums. Novo Nordisk teamed-up with Charlie in this effort to promote Levemir and Novolog brands of insulin.

This effort includes a Facebook fan page, a YouTube Channel, a Twitter account, a blog and a specific page on Novo Nordisk Care’s Website.

Click here to view the campaign details, full-size versions and links on AdPharm

Are you inspired to Save a life?

Sarah Chalke
We’ll provide lots of great ideas and helpful materials to get you started.
Just request your passionately pink kit at passionatelypink.org

Passionately Pink for the Cure.
A program of Susan G. Komen for the cure.

Brand name: Passionately pink for the cure
Generic name/category: Disease awareness, fund raising
Company: Susan G. Komen
Country/Market: USA, North America
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Tagline: Passionately Pink for the Cure
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader’s Digest – October 2009

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Actonel: Get the facts

Dr. Elizabeth Hawruk – Rheumatology, North Jersey Center for Arthritis and Osteoporosis

Ask Actonel Once-a-month
Get up to 1 month free

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[parent 1 - on-screen] I cannot wait for when my son comes home with a Mohawk…
[parent 2 - on-screen] …for my daughter's first speeding ticket…
[parent 3 - on-screen] I can't wait…
[parent 4 - on-screen] …to have my son embarrass me in public…
[parent 5 - on-screen] …to catch my son's nicking out of the house…
[parent 3 - on-screen] …for my daughter to start dating.

[Super] When your child has cancer, you just want to see them grow up.

[parent 1 - off-screen] I cant wait…
[parent 3 - off-screen] I can't wait…
[parent 6 - on-screen] I can't wait for my daughter's first cell phone bill. I hope it's huge.
[Voice Over] Help Chili's support St. Jude Children's Research Hospital.
Visit create a pepper dot com to learn how you can give children and their families hope for the future.

[Super] Create-a-pepper to fight childhood cancer

Agency: Hill Holliday, Boston USA
Creative Director: Joe Berkley
Art Director: Steven Grskovic
Copywriter: Daniel Jordan
Production Company: St. Jude In-House Production
Directors: Brent Royer (St. Jude), Steven Grskovic, and Daniel Jordan (HHCC)
Editor: Liz Colanto
Agency Producer: Jillian Ring
Animation/Color Correction: Brickyard VFX Boston, Peter Bullis (Flame) and Robin Hobart (Animation)

Brand name: Create-A-Pepper and Chili's
Generic name/category: public service, fund raising
Company: St.Jude Children's Research Hospital
Country/Market: USA, North America
Indication(s)/use: cancer
Target: Consumers (DTC)
Tagline: Create-a-pepper to fight childhood cancer
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: August 2009
0 views
Sep 05, 2009

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May your summer be splashing

Before diving into summer, remember to pack Hyland’s Earache Drops.
Recommended by Dr. Jim Sears trusted pediatrician

Pulsatilla 30c. The common name is “Wind Flower” and this botanical is included to relieve ear pain that is “worse at night”. Chamomilla 30c. The common name is “Chamomile” (like the tea.) This botanical, relieves the symptoms of restlessness or irritability. Sulphur 30C. This mineral relieves the symptoms of throbbing, pulsing pain in ears. Calcarea Carbonica 30C. Also a mineral, Calc Carb relieves the symptoms of ear pain with a burning sensation. Belladonna 30C. Commonly known as “Nightshade,” this botanical relieves the symptoms of fever and inflammation. Don’t worry about the toxicity of this medicine. It is true that Belladonna in its original state (much higher concentrations) can cause health problems, but when used homeopathically, the toxic components are highly diluted, and it is literally impossible to overdose on this product. Lycopodium 30C – The common name is ” Club Moss,” and this botanical is for relieving the symptoms of pain and congestion in ears.

More on Hyland’s Earache Website

Brand name: Hyland’s Earache
Generic name/category: Pulsatilla 30c, Chamomilla 30c, Sulphur 30C, Calcarea Carbonica 30C, Belladonna 30C, Lycopodium 30C, homeopathic
Company: Hyland’s
Country/Market: USA, North America
Indication(s)/use: Ear pain
Target: Consumers (DTC)
Tagline: 100% natural
Medium: Print ad
Size/duration: single-page
Publication/Aired: Working Mother – August/September 2009

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Not enough lashes?
Grow them with Latisse!

Brand name: Latisse
Generic name/category: Bimatoprost, Prostaglandins, Cosmetic chemicals
Company: Allergan
Country/Market: USA, North America
Indication(s)/use: Eyelash hypotrichosis
Target: Consumers (DTC)
Tagline: Longer, fuller, darker
Medium: Print ads and TV commercial
Size/duration double-page spread, single-page and 60 seconds commercial
Publication/Aired: 2009

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